305 Leads Generated for Affordable Housing Community
Learn how an affordable housing community in Austin grew their lead pipeline in a crowded market.
The Results
305
Leads Generated with The Conversion Cloud®
1M+
Impressions Delivered
722
Post-Views
The Situation
The Solution
Conversion Logix implemented a comprehensive advertising campaign that highlighted the community's numerous amenities and competitive pricing. To further enhance visibility, we integrated “Affordable Housing” modules on the property’s website using The Conversion Cloud® to capture leads generated. Coupled with the video, social, and retargeting strategy, the conversion tools enabled our team to help this community capture, connect with, and convert prospects into residents.
The Strategy
In our efforts to create a comprehensive marketing strategy, we leveraged YouTube, retargeting, and The Conversion Cloud®. To reach a wider audience, we introduced Spanish-language ads and keywords, aligning with the high Hispanic demographic. Additionally, we implemented a Precision Mobile Targeting campaign aimed at Housing Authorities to capture potential applicants seeking “Affordable Housing” vouchers.
YouTube
YouTube sees over 122 million daily active viewers, and is one of the top social platforms today. In our effort to increase awareness, our team harnessed the power of YouTube and created an ad campaign showcasing the community’s modern amenities, bright and welcoming floor plans and the affordable housing aspect of the community. The video resulted in 842,141 impressions and 56,109 views. This brought the cost per view to $0.03.
Retargeting
Leveraging retargeting showed significant success with this campaign. Our team was able to re-engage prospects on YouTube and Display creating more opportunities to convert. When evaluating the YouTube campaign, we saw that 782,337 impressions were from strategic retargeting. If we look at Display, we see 135,185 impressions were from retargeting. This enabled the community to stay top of mind throughout their target market’s leasing journey.
Lead Generation
To extend our reach beyond traditional business hours, our team implemented Schedule Genie®, an automated tour scheduling application, and Spotlight™, an offer promotion application. These tools allowed prospective residents to schedule tours and claim offers 24/7, generating a steady stream of qualified leads. Our team also added Income Calculator, a pre-qualifier application to speed up the qualification process. We recently added another TCC module labeled “Affordable Housing” to further highlight this program. This streamlined the lead pipeline process and drove 62% more leads in the 30 days preceding this module add-on.
Key Takeaways
1
By truly understanding your audience,
you can strategically position your message to capture them online, driving conversions and delivering quality leads.
2
Integrating your digital advertising efforts with effective website lead-capture strategies
can generate a steady stream of qualified candidates.
3
Staying top of mind
is integral to converting prospects into leads when the market is saturated with options for your potential residents to choose from.