Omnichannel Strategy Generates 696 Leads

The Situation

Our client was operating in Southeast markets that experienced strong population and job growth, which supported overall renter demand. However, a significant number of new apartment communities were coming online in key Southern markets, including Myrtle Beach, Wilmington, and Southern Pines. With more options available to renters, individual communities faced increased competition for attention and leases, slowing absorption and extending the path to stabilization for many properties. While demand was present, it was spread across more communities, making it harder for new lease-ups to stand out and gain momentum quickly.

To address this challenge and reach stabilization faster in priority markets, the client engaged Conversion Logix® who had deep experience in these markets, to drive greater awareness, attract qualified renters, and accelerate leasing performance.

The Solution

Conversion Logix deployed a customized, full-funnel strategy to increase traffic, capture more leads, and support occupancy goals. The campaign mix included Paid Search (PPC), YouTube, Display, Retargeting, Social advertising, Google Business Profile, and SEO to drive both brand awareness and local visibility.

From initial lease-up through stabilized occupancy, Conversion Logix strategically managed each community’s campaigns to align with shifting performance goals. During the lease-up phase, efforts prioritized rapid awareness, lead volume, and market penetration. As assets approached stabilization, the strategy evolved to focus on occupancy durability, renewal support, and sustained competitive positioning within the market.

To further enhance results, the team continuously optimized campaigns based on performance data and market trends, ensuring each new launch maximized reach, engagement, and long-term performance stability.

The Strategy

Video & Social Strategy

Conversion Logix executed a multi-channel video strategy across Facebook, Instagram, YouTube, and TikTok to reach renters actively searching in the surrounding areas of each community. Campaigns highlighted prime locations, modern amenities, pet-friendly living, spacious floor plans, and limited-time concessions such as one month free rent. By combining strong creative with precise audience targeting, we increased awareness, drove qualified traffic, and supported leasing momentum.

By consistently promoting each community’s location, amenities, incentives, and a clear call to action to schedule a tour, this strategy generated direct sessions, conversions, and lifted both paid and organic branded search traffic.

Search Strategy

Conversion Logix launched a targeted search and video strategy designed to capture high-intent renters actively seeking apartments in each market. Our Google Ads specialists secured top visibility in search results by targeting both location-specific non-brand terms and branded searches, ensuring your communities appeared when prospects were most ready to lease. At the same time, our video team reached apartment seekers on YouTube who had recently searched for nearby apartments, serving virtual tour ads that increased engagement and interest. Together, this coordinated approach drove 292,540 website sessions to communities and strengthened momentum across key markets.

Retargeting Strategy

Display reminded prior visitors to return to the website and take action, generating 26,143 sessions.

Facebook & Instagram generated 2.5 million ad impressions, which reinforced awareness efforts.

YouTube ensured that prospects were being re-engaged through video. Website traffic from these ads generated 39,331 sessions.

YouTube

• Built broad awareness while showcasing key amenities and lifestyle features
• Drove the highest overall volume of website traffic

Facebook and Instagram Dwellers

• Targeted in-market renters nearby
• Increased local visibility and qualified sessions

TikTok

• Expanded reach with short, engaging videos featuring amenities and current specials
• Strengthened awareness among active renters

Lead Generation Strategy

Conversion Logix deployed a performance-driven, full-funnel lead capture strategy designed to convert anonymous website traffic into measurable leasing opportunities. By integrating high-impact calls to action and friction-reducing tools throughout the renter journey, we transformed traffic into a strong pipeline of qualified prospects and strengthened marketing-to-lease attribution across the portfolio.

Spotlight™ Applications

• Generated 291 leads through prominent calls to action and limited-time offers
• Increased urgency and engagement at key decision points

Income Calculator

• Captured 225 high-intent prospects by qualifying affordability early
• Improved lead quality before handoff to the leasing team

Schedule Genie®

• Produced 180 self-scheduled tours
• Reduced friction in the path to conversion and streamlined appointment setting

Together, these tools increased total lead volume, improved prospect quality, and created a measurable connection between marketing efforts and leasing performance.