Category: Paid Search

Multifamily performance marketing blog articles from Conversion Logix under the category Paid Search.

Case Studies

CLiQ

Digital Marketing

Display & Retargeting

Industries

Multifamily

TCC

Video Advertising

600+ Leads from Full-Funnel Lease-Up Strategy

Omnichannel marketing and targeted ads helped this Tacoma lease-up generate 600+ high-quality leads.

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Digital Marketing

Multifamily

TCC

Video Advertising

Omnichannel Strategy Generates 696 Portfolio Leads

Uncover the strategy that accelerated leasing momentum for a multifamily portfolio in the Southeast.

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Digital Marketing

Display & Retargeting

Multifamily

TCC

Video Advertising

Luxury Lease-Up Delivers 36 Leases

Discover the strategy we used to help a Seattle lease-up reach 100% occupancy.

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Digital Marketing

Display & Retargeting

Multifamily

104% Lead Growth from Multi-Channel Campaign

Learn how we generated more leads and boosted occupancy for an apartment in Reno.

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Digital Marketing

Display & Retargeting

Senior Living

TCC

Hyper-Local Campaign Sustains Home Healthcare Pipeline

Learn how hyper-local targeting generated 556 calls for a home healthcare company.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

St. Johns Apartment Secures 40 Leases in 10 Months

Uncover the targeting strategies we leveraged to generate a 24x return on advertising investment in St Johns, FL.

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Digital Marketing

Industries

Bing Ads Drives Performance Gains for Student Housing Portfolio

See how a student housing portfolio uncovered surprising results by adding Bing Ads to their digital strategy.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

215 Leases in 9 Months in Competitive Austin Market

Learn how a luxury apartment community in Austin captured 215 leases, 312 leads, and 45,341 campaign sessions.

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Digital Marketing

Display & Retargeting

Industries

TCC

SoFL Senior Living Community Achieves 16X ROAS

Discover the digital marketing strategy that helped a South Florida senior living community generate $483,750 in revenue.

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Digital Marketing

Display & Retargeting

Industries

TCC

Senior Living Community Achieves 100% Occupancy

Learn how a senior living community in Prescott, Arizona, generated 190 leads and reached max occupancy with a waitlist.

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Digital Marketing

Display & Retargeting

Industries

TCC

Hospice Company Boosts Occupancy from 73% to 92% in 90 Days

Find out how a California hospice company grew occupancy 19% with Search, Display, and Facebook Ads.

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Digital Marketing

Industries

Video Advertising

Philadelphia Lease-Up Gains 42 Leases in 9 Months

Discover the ad strategy that helped a luxury lease-up in Philadelphia ramp up leasing activity.

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Digital Marketing

Display & Retargeting

Industries

TCC

128 TCC Leads Generated for a Senior Living Community

Learn how a luxury continuing care community in Palo Alto maximized lead gen through digital advertising and TCC.

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Digital Marketing

Display & Retargeting

Industries

TCC

Omnichannel Strategy Drives 66X Return on Ad Spend

Explore how a luxury lease-up in Panama City Beach achieved a 66X ROAS, $1M+ in revenue, and 25 leases in 90 days.

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Digital Marketing

Industries

Google Grant Campaign Drives 141 Job Applications

Discover the strategy that helped the Texas Apartment Association attract candidates for entry-level multifamily positions.

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Digital Marketing

Industries

TCC

Video Advertising

Sacramento State Student Housing Drives 144 Leases

See how a student housing community generated 711 leads and 144 leases with TikTok, Paid Search, Live Chat, and TCC.

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Digital Marketing

Display & Retargeting

Industries

TCC

Portland Lease-Up Attributes 100 Leases to Local Targeting

Discover how a Southeast Portland lease-up maximized their $3,000/mo ad budget with hyper-local targeting.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

Luxury Lease-Up Attributes 36 Leases to Conversion Logix®’s Integrated Marketing Solutions

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Digital Marketing

Display & Retargeting

Industries

North Texas Lease-Up Secures 71 Leases in 6 Months

Discover how a Decatur multifamily lease-up accelerated occupancy with Search, Social, Display, and Retargeting.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

NYC Lease-Up Generates 210 Leads With Multichannel Strategy

Learn how a lease-up in the Bronx increased traffic and lead gen with Paid Search, Paid Social, and Retargeting.

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Digital Marketing

Display & Retargeting

Industries

Video Advertising

Lease-Up in Olympia Leases 244 Units

Uncover the ad strategy that helped a 279-unit community in Olympia reach 87% occupancy.

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Digital Marketing

Display & Retargeting

Industries

Same Ad Spend, 13% Occupancy Gain

Discover how Paid Search and Display optimizations boosted occupancy for a lease-up in Phoenix, AZ.

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Digital Marketing

Display & Retargeting

Industries

TCC

48 Leases Credited to MarTech Lease-Up Strategy

Learn how a San Jose lease-up generated 48 leases in three months through digital advertising and TCC.

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Digital Marketing

Display & Retargeting

Industries

TCC

Riverside Lease-Up Stabilizes with 1,193 Leads

Discover the digital marketing and lead capture strategies that helped this suburban lease-up reach stabilization.

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Digital Marketing

Display & Retargeting

Industries

TCC

Portland Community Reaches 94% Occupancy

Discover how a Portland apartment generated 167 leads with Paid Search, Paid Social, and Retargeting.

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Digital Marketing

Display & Retargeting

Industries

Property Teams

TCC

Video Advertising

Virginia Lease-Up Reaches 97% Occupancy

Find out how a 302-unit lease-up in Midlothian, VA generated 50,920 website visits 338 TCC leads.

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CLiQ

Digital Marketing

Display & Retargeting

Industries

Property Teams

TCC

Video Advertising

117 Leases in 4 Months With Multichannel Marketing Strategy

See how a WA community reached 97% occupancy with a multichannel campaign, lead capture, and strategic concessions.

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Digital Marketing

Industries

TCC

Move-In Bonus Strategy Secures 26 Leases

Discover how a Mesa, AZ community boosted leads and leases with a targeted “Move-In Bonus” campaign.

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Blog Articles

Digital Marketing

Industries

Multifamily

Should You Use AI Max? What Apartment Marketers Need to Know

June 30, 2026

AI Max hands Google more control over your ad targeting. Before you opt in, read this advice from CLX’s Senior Manager of Ad Operations Liam Keller.

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Digital Marketing

Multifamily

Google’s Biggest Ad Changes of 2026 and What They Mean for Multifamily Marketing

June 12, 2026

Google is evolving from a search engine into an AI decision-making platform. Here’s what that means for apartment marketers in 2026.

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Industries

Property Teams

Top Multifamily Marketing Trends for 2026

January 20, 2026

Multifamily marketing leaders are navigating a new era of discovery. Explore what’s next, from AI search and GEO to predictive insights and attribution.

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Digital Marketing

Display & Retargeting

Industries

Property Teams

What Worked in 2025: Proven Marketing Strategies That Filled Apartments Faster

October 20, 2025

How did top-performing communities fill apartments faster in 2025? Our Digital Apartment Marketing Strategists and Ad Operations Experts share the proven strategies and data insights that drove the strongest results.

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Digital Marketing

Ahead of the Curve: 2025 Search Trends

March 28, 2025

In-house search marketing experts Liam Keller and Kristen Casper share how AI is changing renters’ search behavior—and what marketers can do to stay ahead.

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Digital Marketing

Protect Your PPC Budget: Avoid Ad Waste With Google’s New Keyword Match Settings

July 17, 2024

Discover how Conversion Logix is preventing Google’s new keyword match settings from draining your ad spend.

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Digital Marketing

Industries

How to Speed Up Leasing Velocity

April 19, 2024

Discover the secret sauce to skyrocketing leasing velocity with cutting-edge marketing strategies and data-driven insights. In this blog we unveil proven techniques to fill vacancies faster, optimize ad spend, and achieve leasing goals with precision.

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Digital Marketing

Portland Lease-Up Attributes 100 Leases to Local Targeting Strategy

September 14, 2022

Discover the local marketing strategies our team activated to help a Portland lease-up reach full occupancy within twelve months.

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Digital Marketing

Display & Retargeting

TCC

San Jose Lease-Up Attributes 48 Leases in Three Months to Integrated Lead Strategy

February 11, 2022

Learn how a lease-up in San Jose, California leveraged digital marketing and lead generation software to generate 48 leases within three months.

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