Category: Paid Social

Multifamily performance marketing blog articles from Conversion Logix under the category Paid Social.

Case Studies

CLiQ

Digital Marketing

Display & Retargeting

Industries

Multifamily

TCC

Video Advertising

600+ Leads from Full-Funnel Lease-Up Strategy

Omnichannel marketing and targeted ads helped this Tacoma lease-up generate 600+ high-quality leads.

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Multifamily

TCC

Video Advertising

High-Quality Lead Pipeline Sustains 94–99% Occupancy

See how a full-funnel marketing strategy built a steady lead pipeline for an apartment community in Rock Hill, SC.

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Digital Marketing

Multifamily

TCC

Video Advertising

Omnichannel Strategy Generates 696 Portfolio Leads

Uncover the strategy that accelerated leasing momentum for a multifamily portfolio in the Southeast.

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Digital Marketing

Display & Retargeting

Multifamily

TCC

Video Advertising

Luxury Lease-Up Delivers 36 Leases

Discover the strategy we used to help a Seattle lease-up reach 100% occupancy.

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Digital Marketing

Display & Retargeting

Multifamily

104% Lead Growth from Multi-Channel Campaign

Learn how we generated more leads and boosted occupancy for an apartment in Reno.

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Digital Marketing

Display & Retargeting

Senior Living

TCC

High-Intent Lead Strategy Accelerates Occupancy

Discover the lead strategy that helped a Palo Alto senior living community reach 100% occupancy.

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Digital Marketing

Senior Living

Senior Living Hiring Campaign Fills Leadership Roles

See how a digital hiring campaign helped a senior living community recruit top leadership talent.

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Digital Marketing

Display & Retargeting

Senior Living

TCC

Hyper-Local Campaign Sustains Home Healthcare Pipeline

Learn how hyper-local targeting generated 556 calls for a home healthcare company.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

215 Leases in 9 Months in Competitive Austin Market

Learn how a luxury apartment community in Austin captured 215 leases, 312 leads, and 45,341 campaign sessions.

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Digital Marketing

Display & Retargeting

Industries

TCC

Senior Living Community Achieves 100% Occupancy

Learn how a senior living community in Prescott, Arizona, generated 190 leads and reached max occupancy with a waitlist.

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Digital Marketing

Display & Retargeting

Industries

TCC

Hospice Company Boosts Occupancy from 73% to 92% in 90 Days

Find out how a California hospice company grew occupancy 19% with Search, Display, and Facebook Ads.

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Digital Marketing

Industries

Video Advertising

Philadelphia Lease-Up Gains 42 Leases in 9 Months

Discover the ad strategy that helped a luxury lease-up in Philadelphia ramp up leasing activity.

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Digital Marketing

Display & Retargeting

Industries

TCC

128 TCC Leads Generated for a Senior Living Community

Learn how a luxury continuing care community in Palo Alto maximized lead gen through digital advertising and TCC.

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Digital Marketing

Display & Retargeting

Industries

TCC

Omnichannel Strategy Drives 66X Return on Ad Spend

Explore how a luxury lease-up in Panama City Beach achieved a 66X ROAS, $1M+ in revenue, and 25 leases in 90 days.

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Digital Marketing

Display & Retargeting

Industries

TCC

Spanish-Language Ad Strategy Drives 2.5M+ Impressions

Learn how a South Florida condo community generated 174 leads with an international targeting strategy.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

Student Portfolio 60% Preleased with Social Video

Discover the strategy that helped five student housing properties reach 60% pre-leased eight months ahead of move-ins.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

Senior Living Portfolio Generates 21K+ Leads

Uncover the ad strategy that helped a 17-property senior living portfolio generate 21k+ leads and 350k+ new website visitors.

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Digital Marketing

Display & Retargeting

Industries

TCC

Fort Myers Apartment Hits 98.7% Occupancy in 3 Months

Discover how a Fort Myers community increased occupancy from 80% to 98.7% with a targeted digital ad strategy.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

55 Leases Attributed to First-Party Marketing Strategy

Learn how CLX helped a community in Port Charlotte, FL, shift away from a costly third-party lead gen strategy.

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Digital Marketing

Display & Retargeting

Industries

Property Teams

Video Advertising

Airbnb-Friendly Apartments Attract New Renter Demand

See how Equity Residential and Airbnb scaled awareness of their Airbnb-friendly properties with CLX ads.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

Luxury Apartment Occupancy Jumps 20+ Points in 6 Months

Discover how an apartment in Grand Prairie, TX grew occupancy from 39% to 65% with a full-funnel marketing strategy.  

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Digital Marketing

Industries

TCC

Video Advertising

Multi-Channel Video Strategy Builds Brand Awareness

See how a Seattle lease-up skyrocketed brand awareness and leads with video ads across YouTube, Instagram, and TikTok.

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Digital Marketing

Display & Retargeting

Industries

TCC

Portland Lease-Up Attributes 100 Leases to Local Targeting

Discover how a Southeast Portland lease-up maximized their $3,000/mo ad budget with hyper-local targeting.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

Luxury Lease-Up Attributes 36 Leases to Conversion Logix®’s Integrated Marketing Solutions

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Digital Marketing

Display & Retargeting

Industries

North Texas Lease-Up Secures 71 Leases in 6 Months

Discover how a Decatur multifamily lease-up accelerated occupancy with Search, Social, Display, and Retargeting.

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Digital Marketing

Display & Retargeting

Industries

TCC

Video Advertising

NYC Lease-Up Generates 210 Leads With Multichannel Strategy

Learn how a lease-up in the Bronx increased traffic and lead gen with Paid Search, Paid Social, and Retargeting.

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Digital Marketing

Display & Retargeting

Industries

Video Advertising

Lease-Up in Olympia Leases 244 Units

Uncover the ad strategy that helped a 279-unit community in Olympia reach 87% occupancy.

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CLiQ

Digital Marketing

Display & Retargeting

Industries

Property Teams

TCC

Video Advertising

125 Leases in 4 Months in Competitive Phoenix Market

Learn how a luxury community in Phoenix grew occupancy from 48% to 66% with YouTube, Social, Display, and Retargeting.

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Digital Marketing

Display & Retargeting

Industries

TCC

48 Leases Credited to MarTech Lease-Up Strategy

Learn how a San Jose lease-up generated 48 leases in three months through digital advertising and TCC.

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Digital Marketing

Display & Retargeting

Industries

TCC

Riverside Lease-Up Stabilizes with 1,193 Leads

Discover the digital marketing and lead capture strategies that helped this suburban lease-up reach stabilization.

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Digital Marketing

Display & Retargeting

Industries

TCC

Portland Community Reaches 94% Occupancy

Discover how a Portland apartment generated 167 leads with Paid Search, Paid Social, and Retargeting.

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Digital Marketing

Display & Retargeting

Industries

Property Teams

TCC

Video Advertising

Virginia Lease-Up Reaches 97% Occupancy

Find out how a 302-unit lease-up in Midlothian, VA generated 50,920 website visits 338 TCC leads.

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CLiQ

Digital Marketing

Display & Retargeting

Industries

Property Teams

TCC

Video Advertising

117 Leases in 4 Months With Multichannel Marketing Strategy

See how a WA community reached 97% occupancy with a multichannel campaign, lead capture, and strategic concessions.

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Digital Marketing

Display & Retargeting

Industries

Video Advertising

200% Conversion Lift for New Jersey Apartment

Discover how Social, Video, and Retargeting ads helped a New Jersey property increase website conversions.

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Blog Articles

Digital Marketing

Display & Retargeting

Industries

Property Teams

What Worked in 2025: Proven Marketing Strategies That Filled Apartments Faster

October 20, 2025

How did top-performing communities fill apartments faster in 2025? Our Digital Apartment Marketing Strategists and Ad Operations Experts share the proven strategies and data insights that drove the strongest results.

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Digital Marketing

Industries

Property Teams

Top Student Housing Marketing Mistakes (and How to Fix Them)

April 16, 2025

This blog recaps a recent Student Housing Business webinar, bringing together some of the industry’s most experienced marketing leaders to unpack the common mistakes student housing operators make—and how to overcome them.

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Digital Marketing

Video Advertising

Top Platforms for Apartment Video Advertising in 2025

October 25, 2024

Discover the top video advertising platforms for apartment marketers in 2025 and learn how to drive more leads and boost brand awareness with expert tips from Regional Director of Account Management Brandy Meyers.

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Digital Marketing

Industries

TCC

Video Advertising

How to Market Student Housing in 2023: Q&A With Industry Experts

May 2, 2023

Kat Callender, Conversion Logix’s resident student housing marketing expert, and Andrew Cederlind, our President and COO, are back to answer your most pressing questions from our last webinar, “You Have Eight Seconds: How to Market Student Housing in 2023,”.

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Video Advertising

TikTok Ads For Student Housing: What Marketers Want to Know

May 1, 2023

Did you miss Andrew and Kat’s live Q&A about TikTok advertising for student housing? Don’t worry! We recorded it for you. Read the blog to read the event recap and uncover student housing marketers’ most asked questions.

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Five Reasons Student Housing Should Advertise on TikTok

September 14, 2022

TikTok has become the channel of choice among college students with almost half of 18-24 years olds on the viral video platform. Our team shares five reasons TikTok advertising is essential for student housing marketing.

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TCC

Conversion Logix® Introduces TikTok Ads and Virtual Assistant

July 11, 2022

Increase your reach and connect with website visitors with two new powerful marketing solutions.

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Digital Marketing

Display & Retargeting

TCC

San Jose Lease-Up Attributes 48 Leases in Three Months to Integrated Lead Strategy

February 11, 2022

Learn how a lease-up in San Jose, California leveraged digital marketing and lead generation software to generate 48 leases within three months.

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Facebook Ad Best Practices

October 4, 2021

Discover our most up-to-date best practices for getting consistent results in the Facebook Ads platform.

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How to Create Thumb-Stopping Facebook Ads

September 15, 2021

Don’t let your marketing messages get lost in the feed. Use these five tips to create thumb-stopping Facebook ads.

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Digital Marketing

Ahead of the Curve

September 15, 2021

We recently talked with Mark Skalla, Director of Ad Operations, about how we’re preparing for the deprecation of cookies, testing dynamic ads to drive more appointments, leases, and sales, and why we’re early adopters of Instagram Reels.  

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iOS 14.5 Update – What’s the Latest On the New Apple Update

May 14, 2021

Discover the latest news about Apple’s iOS 14.5 update, how it’s impacting advertisers, and what you can do to maintain ad performance.

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Facebook Domain Verification for iOS 14 Update

March 16, 2021

In preparation for the changes iOS 14 will bring, advertisers can take steps to optimize their event tracking by verifying their website domain. Find steps for verifying your domain, details on how domain verification helps you track iOS users, and insights on setting up your event tracking in this blog post.

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What Apartment Marketers Can Expect From the iOS14 Update

February 17, 2021

In the fall of 2020, Apple announced a future update of iOS14 that will require users to opt-in to see targeted ads. Since then, Facebook has released new information about how this will impact advertisers in their platform. Learn about the potential changes coming to Facebook ads in this blog post.

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