New Jersey Co-op Attributes 200% Conversion Lift to Omnichannel Marketing Campaign
The Results
536,151
Ad Impressions
12,876
Video Views
9,876
Total Clicks
67.32%
Campaign Engagement
“Our senior living communities truly thrive on local connections, and ConversionLogix gets that. They've helped us run hyper-targeted local campaigns, making us really own our zip codes, which has led to more and better qualified prospects.”
Amanda Warren
Vice President of Marketing, Merrill Gardens
The Situation
A community in New Jersey needed a strategic, creative digital marketing strategy to reach prospective residents. Faced with a tight budget, the high cost of paid search keywords, and a saturated market, this community sought a fresh digital marketing strategy to stand out and capture the attention of potential residents.
The Solution
After analyzing the local market, Conversion Logix® launched a compelling video advertising campaign strategy to increase reach and brand awareness. The property-specific YouTube ad generated over 160,000 impressions, resulting in 1,304 website sessions. Integrating a video strategy maximized the results of their decreased media budget, resulting in a 200% month-over-month conversion rate lift.
The Strategy
Conversion Logix’s creative team optimized a CLTV video to create a compelling YouTube video campaign to drive engagement and attract a new audience. The YouTube ads built awareness among local luxury apartment seekers highlighting desirable amenities resulting in increased website traffic, and more website sessions despite a decreased budget.
Social Strategy
Our social team targeted in-market apartment seekers on Facebook and Instagram, generating 57,734 impressions and 1,696 clicks to the community’s website. Throughout the campaign, the ads promoted concessions, the community’s location, and a virtual tour video to help the community fill vacancies for specific floor plans.
Video Strategy
The Conversion Logix team transformed the CLTV video to create a YouTube video campaign that attracted quality leads and showcased the community’s unique features. The video advertising team targeted apartment seekers who searched Google for apartments in the New Jersey area with a YouTube ad featuring a video of the community.
Retargeting Strategy
Conversion Logix ran retargeting ads across Display networks, Facebook, and Instagram to re-engage prospects who visited the community’s website early in their leasing journey. This enabled the community to stay top-of-mind throughout their target market’s leasing journey.
Key Takeaways
1
To attract quality leads
with a limited budget, find strategic, impactful opportunities to target prospective residents.
2
Expand your online presence
with media across multiple platforms to unlock a larger audience. You’ll attract new and existing leads with fresh, creative content.
3
YouTube is a compelling strategy
for generating traffic in a competitive market due to the channel’s massive reach.
Case Studies
Real results from real communities
Operating with complete confidence
“Our senior living communities truly thrive on local connections, and ConversionLogix gets that. They've helped us run hyper-targeted local campaigns, making us really own our zip codes, which has led to more and better qualified prospects.”
Amanda Warren
Vice President of Marketing,
Merrill Gardens
“As a Senior Executive Director, I’ve worked with many partners over the years, but Conversion Logix truly stands out. From the beginning, their team demonstrated a deep understanding of both the business side of senior living and the day-to-day realities our teams face in supporting residents and families. Their platform has helped bring greater structure, accountability, and consistency to our follow-up process, resulting in stronger lead quality and improved overall performance. What makes the biggest difference is their partnership mindset. Conversion Logix doesn’t feel like an outside vendor, but rather a true extension of our team, invested in our success and growth.”
Li Li
Senior Executive Director,
Palo Alto Commons, WellQuest Community
“Working with Conversion Logix feels like an extension of our own team. Their communication, expertise, and dedication have resulted in truly remarkable campaign results. We’re thrilled to have them by our side.”
Christen Wilson
Regional Marketing Director,
Willow Bridge
“Our partnership with Conversion Logix has been an absolute game changer. Their search and targeting expertise enabled us to maximize our Google Grant spend and attract qualified employees. We couldn't be happier!”
Becca Ramati
VP, TAA Education Foundation,
Texas Apartment Association
“I have a great relationship with ConversionLogix and our reps there. We are in constant communication. I know it's really kind of a merriment between us as the marketing strategy, them as a supplier partner, and our on-site teams, so we are consistently on the phone, talking through strategies, making pivots and optimizations as we go.”
Katie Trevino
Associate Vice President, Marketing Operations,
Avenue 5
