Senior Living Community Attributes 55 Leases to Conversion Logix’s First-Party Digital Marketing Strategy

The Situation

A senior living community in Port Charlotte, Florida, faced significant challenges attracting qualified prospects despite spending significant resources on marketing and lead generation strategies. A large portion of their budget was spent on third-party move-ins, which drained their financial resources and delivered an overwhelming number of non-viable leads. This flood of prospects made it difficult for the community to focus on genuinely interested and qualified potential residents, leaving their resources stretched thin.

The Solution

To address these challenges, we implemented a comprehensive digital advertising strategy that included highly targeted paid social, retargeting, and YouTube advertising campaigns, with our lead generation software, The Conversion Cloud (TCC). This approach drove qualified traffic to the senior living community’s website, ensuring a steady stream of prospects.

We also enhanced the user experience by incorporating multiple lead capture TCC applications and human-powered Live Chat, making it easier for prospects to engage at every stage of their journey. As a result, 72% of move-ins were driven by Conversion Logix’s digital advertising strategy, with 55 delivered from digital ads and 24 from third-party referrals, showing a strong shift towards first-party-generated leads.

The Strategy

Social Strategy

Our social team launched a targeted Facebook ad campaign carefully crafted to highlight the community’s unique features. The campaign showcased high-quality property photos that captured the appeal of the living spaces, emphasized the community’s competitive starting rates, and highlighted key selling points such as its prime location, amenities, and overall quality of life. By leveraging visually engaging content and clear messaging, the ads were designed to attract attention, spark interest, and drive potential residents to explore the community further.

YouTube Strategy

We created a banner ad and a 30-second skippable video ad to maximize visibility across YouTube’s top ad placements. Our operations team utilized YouTube’s advanced targeting features to directly reach prospects actively searching for senior living communities in the Port Charlotte area.

Retargeting Strategy

With targeted social and display retargeting campaigns, the community maintained strong online visibility and remained top of mind for website visitors throughout their leasing journey. Social retargeting generated over 183,000 impressions, while display ads delivered an impressive 524,000 impressions.

Website Engagement Strategy

To convert anonymous website visitors into leads, the community integrated The Conversion Cloud®. This allowed prospects to easily schedule a tour with Schedule Genie®, ask questions with Live Chat, and claim offers with Spotlight™. The combination of brand awareness campaigns and website lead capture opportunities provided the company with a complete and cost-effective marketing and lead solution.