Luxury Lease-Up Attributes 36 Leases to CLX Campaign

The Situation

A luxury apartment community located in Seattle faced stiff competition in a high-end neighborhood with market-leading pricing. They sought out a digital marketing partner to help them promote the new community, compete with nearby developments, and generate enough leads to reach full occupancy.

The Solution

The community’s marketing manager brought in Conversion Logix® to design and execute a comprehensive digital marketing strategy.

The Conversion Logix team implemented a strategy that built awareness across popular media channels and converted traffic into leads with lead generation software. The team optimized the campaigns and made updates throughout the twelve months, ensuring the community’s strategies were resonating and effectively driving leads, tours, and leases.

Within twelve months, the community reached full occupancy, leasing 113 units.

The Strategy

The Conversion Logix team developed a multichannel media strategy to: build brand awareness, target renters in the market for luxury rentals, and reach renters at different stages of their leasing journey. Our team paired this with a multi-application lead-capture strategy using The Conversion Cloud®.

Search Strategy

Our team leveraged three strategies to improve the community’s visibility in Google search results: Paid Search, Google Discovery Ads, and Google Business Profile Accelerator.

• We built a Paid Search campaign targeting employer and neighborhood keywords, enabling the community to reach its target market of luxury renters.
• Our team ran a Google Discovery Ads campaign to scale brand awareness across Google properties.
• We published posts every week to the community’s Google Business Profile to increase visibility in Google Maps and local search results.

Video Strategy

The Conversion Logix creative team designed custom video ads featuring the community’s condo-grade interior and attention-grabbing concessions. The ads ran across YouTube, Facebook, Instagram, and CLTV. These campaigns built awareness among local luxury apartment seekers, increased website traffic, generated leads, and re-engaged prospects later in their leasing journey.

Display Strategy

We ran Display awareness and Retargeting campaigns featuring the community’s South Lake Union location, concessions, and imagery. This delivered the largest volume of impressions throughout the campaign and increased both direct and post-view website traffic.

Lead Generation Strategy

We launched several Conversion Cloud® applications on the community’s website: Spotlight, Live Chat, and Schedule Genie®, to capture lead information and provide prospects with instant responses. Once we captured enough leads, we implemented email retargeting campaigns.