Conversion Logix announced today that real estate technology leader CJ Edmonds will be joining the company as its next chief revenue officer. With 25+ years of experience in SaaS company management and 13+ years of experience in real estate marketing and technology services, CJ is poised to bring deep expertise to Conversion Logix and their elite portfolio of property management clientele.

“We are thrilled to welcome CJ to our organization as our new Chief Revenue Officer. With decades of management experience in SaaS-based emerging technology companies, CJ brings a wealth of knowledge and a proven track record of success in leading innovative and customer-centric teams. At Conversion Logix, our clients rely on us to keep them on the cutting edge of the industry. CJ’s deep industry expertise combined with his commitment to delivering a high-touch consultative experience for clients makes him a perfect fit.,” states Conversion Logix President and COO Andrew Cederlind. 

One of the biggest waves hitting both the marketing and real estate industry is the emergence of AI. Conversion Logix has uniquely positioned itself to focus on Hybrid Intelligence, an approach to AI that combines the unique expertise of humans with the scalable and instantaneous nature of AI to keep their clients at the forefront of the industry. 

“I was very impressed with Conversion Logix’s incorporation of Hybrid Intelligence into their service offering,” says Edmonds. “Conversion Logix harnesses the value of AI and pairs it with their real estate marketing expertise to deliver qualified leads that become quality residents.”

The company has been developing an AI recommendation engine to provide their clients with campaign insights that leverage their expansive database of multifamily and senior living advertising campaigns and the over 1+ million customer journeys generated from their lead generation platform, The Conversion Cloud®. 

When we asked CJ what excites him most about joining the company, he said, “Conversion Logix is a success because of its team of experts and their relationships with their clients. They are not racing to optimize technology and margins at the expense of servicing their clients.” 

“Unlike many technology companies in the industry, they aren’t over-leveraged with debt, they don’t have to answer to venture capital and private equity demands and put profit and sales over people. They’ve remained one of the fastest-growing marketing companies in the nation for nearly a decade and poured those resources back into the company to deliver the highest caliber of service to their client base. I think this approach is a recipe for success, and am excited to take this already successful company to the next level.”

About Conversion Logix

Conversion Logix®, LLC provides digital marketing services and licenses lead generation software to industry leaders in the multifamily housing, senior living, automotive, and small business markets. Our hybrid intelligence platform and customer-first approach enable our clients to meet the demands of their business with speed and agility. Conversion Logix has been ranked on the Inc. 5000 seven years in a row and listed in Austin Business Journal’s Fast 50 Growing Companies. Conversion Logix is a Premier Google Partner, a Facebook Business Partner, and developed The Conversion Cloud®, a lead generation software suite that’s delivered over one million leads to businesses. Learn how Conversion Logix is transforming local business marketing at conversionlogix.com.

The post Multifamily & Senior Living Digital Marketing Leader, Conversion Logix®, Announces CJ Edmonds as New CRO appeared first on Conversion Logix.

Marketers can’t stop talking about how Artificial Intelligence (AI) is shaking up the industry. With the widespread adoption of ChatGPT and the race for organizations to showcase their use of AI in daily operations, it’s quickly become a topic of both excitement and concern. As we enter this new phase of marketing, you’re probably wondering what AI means for the future of marketing and what role human intelligence plays in the age of machine-led marketing. 

At Conversion Logix, we firmly believe the true potential for marketing excellence lies in Hybrid Intelligence, which combines the power of AI to streamline processes and scale marketing tasks with the invaluable knowledge and guidance of human expertise.

Here’s what we’ll cover in this blog: 

• So what exactly is Hybrid Intelligence?
• How We Use Hybrid Intelligence for Ad Optimization
• Leveraging AI in Analytics To Make Better Decisions 
• Why We’re Bullish on Hybrid Intelligence

Let’s dive into why Hybrid Intelligence is key to the future of marketing and how it can be applied in the housing industry.

So what exactly is Hybrid Intelligence?

It’s the intersection between the skills of AI and the skills of humans. Two forms of intelligence come together to form Hybrid Intelligence: 

Human-Augmented AI: When AI improves its capabilities based on human interaction, data observing humans, and human-guided decision-making. 

Augmented Human Intelligence: The enhancement of a human’s ability to reach conclusions or execute tasks due to the added processing ability and insights of AI.

Hybrid intelligence is based on the idea that humans have a unique and difficult-to-program form of intelligence known as tacit knowledge. Tacit knowledge represents the social, emotional, and contextual intelligence we possess that is difficult to define and teach others. While machines lack this form of knowledge, they excel over humans in activities like calculations, predictions, scaling, and rapid execution. 

Let’s take a look at a couple of real-world examples:

1. Content Recommendation Engines (Human-Augmented AI)

Human marketers play a critical role in curating and optimizing the initial content that trains the AI model, ensuring the AI accurately understands the brand’s voice, products, and target audience. Over time, the AI system continuously learns from user interactions and improves its recommendations based on human-curated data, resulting in more precise and relevant suggestions.

2. Predictive Analytics (Augmented Human Intelligence)

Marketers are leveraging AI algorithms to analyze large datasets and predict customer behavior, campaign performance, and market trends. With this augmented intelligence, marketers can make data-informed choices, allocate resources more effectively, and optimize their marketing strategies.

Understanding the differences between human and AI intelligence is critical to identifying the tasks best suited for humans and those best suited for machines. By acknowledging our unique skills and how they can work together, we can position ourselves to create the best possible collaboration between humans and machines in our organizations.

How We Use Hybrid Intelligence for Ad Optimization

Conversion Logix has always been at the forefront of ad technology in the multifamily and senior living industries. For years, we’ve utilized AI and machine learning to optimize campaigns for lead quality and implement ad updates with speed and precision.

As a Google Premier Partner, we’re one of the first agencies in the industry to receive Beta access to new tools and work closely with Google advisors to leverage new AI services in the Google Ads platform. We’ve implemented a range of strategies over the years, from Responsive Ads, Automated Bidding, and Automated Keyword Optimization. While these tools have been incredibly useful, all of these features have required some form of human ideation and optimization to be successful. 

Part of the magic of human-driven advertising lies in our ability to make decisions based on contextual information. Today, many AI solutions are effective at narrow focuses of intelligence; take, for example, automated bidding. 

• Google effectively increases the volume of conversions that come from campaigns by finding searchers who are likely to convert. 
• Google is less successful at determining the best types of conversions to optimize for based on a community’s website, business situation, and customer journey. 

Our team of experts intuitively understand human behavior, are in tune with our clients’ business objectives, and possess the creativity to think of new ways to collect and use data. By leaning into Hybrid Intelligence, Conversion Logix harnesses the value of AI and the expertise of our team to deliver qualified leads that convert to residents. 

Leveraging AI in Analytics To Make Better Decisions 

Another area where AI can help us develop augmented human intelligence is marketing analysis. Making data-driven decisions in marketing is becoming increasingly easier with AI insights and predictive analytics. 

With the introduction of Google Analytics 4, AI-driven features are helping marketers gain a deeper understanding of user behavior and website interactions. We can better track user journeys in a cookieless future through machine learning algorithms, providing valuable data on user demographics, interests, and preferences. 

We’ve gone beyond the widely-available industry tools to build an AI-based recommendation engine that gives our clients a competitive edge in a fast-paced industry. Our proprietary platform leverages data from thousands of our property marketing campaigns and lead journeys from over one million leads to deliver automated campaign insights and recommendations. This empowers our marketing experts to make decisions with speed and precision from deep AI insights.

AI-powered analytics gives our team the ability to forecast trends and identify opportunities to optimize marketing strategies for better outcomes.

Why We’re Bullish on Hybrid Intelligence

At Conversion Logix, we’re excited to explore how AI can help us provide cutting-edge campaigns for our clients. Rather than imagining a world where machines replace humans, we believe it’s more likely that we will see humans and AI work together to enhance each other’s unique capabilities. As impressive as AI is, human marketers who possess the ability to ideate and understand emotion-based decision-making will still be needed at the forefront to make decisions and guide technology to produce the right outcomes. 

Take Your Marketing to the Next Level

Interested in learning more about our advertising services that leverage Hybrid Intelligence? Contact us today for a personalized consultation, and we’ll explore how we can incorporate automation and AI into your marketing strategy.

The post Embracing Hybrid Intelligence: The Role of Human Expertise in an AI World appeared first on Conversion Logix.

If you manage marketing initiatives for large-scale residential locations like apartments, senior living facilities, and student housing communities, you know how important yet challenging it can be to find and reach the right target audience for your brand.

Effective ad targeting can be a huge win for your team; reaching the best possible audience for each ad dollar spent can mean the difference between a profitable lead-generating campaign or a community with low traffic numbers struggling to convince lukewarm prospects to commit to a lease.

Today’s property management companies need reliable and strategic targeting capabilities that can account for the online and offline approach your target market is engaging in in a post-pandemic world.

To equip residential teams with this capability, we launched Precision Mobile Targeting (PMT) in 2018, a mobile advertising service that targets prospects as they visit a strategic mix of locations in a local area. This year we are excited to announce a new expansion to the service with PMT+. 

What’s New

PMT+ gives property management operators the ability to target prospects after they leave a target location, expanding the reach and effectiveness of their location-based targeting campaigns. The service operates like a retargeting campaign, but instead of serving ads after a prospect visits a website, it targets them after they visit a physical location.

Why Upgrade to PMT+

• Increase ad engagement. Conversion Logix clients using PMT+ experienced a 137% increase in CTR (click-through rates) on average compared to traditional PMT campaigns.
• Meet prospects where and when they will engage. Modern marketing requires meeting the prospect on their schedule. PMT+ expands the window of time you can market to your audience, increasing your chances of reaching prospects when they are most likely to engage with your brand.
• EHO-friendly hyper-targeting. Gain all of the benefits of strategic location targeting with none of the risks. Our team of digital marketing experts is trained to design EHO-friendly campaigns that convert.

Get Started With PMT+

If you are already a Conversion Logix client, you can launch your next PMT+ campaign within five business days. To add this strategy to your campaign, contact your Conversion Logix account manager.

New to Conversion Logix and interested in learning more about our PMT and PMT+ services? Visit this page to learn more or schedule a consultation with a strategic campaign advisor.

The post Conversion Logix® Expands Location-Based Targeting Service With PMT+ appeared first on Conversion Logix.

For the seventh consecutive year, Conversion Logix has the honor of being listed in the Inc. 5000, ranking No. 3,467 with a growth rate of over 150%. The Inc. 5000 list represents a ranking of the nation’s most successful private companies. 

Conversion Logix’s Founder and CEO, Jeff Jobe, attributes the company’s incredible history of growth to its commitment to innovation and delivering unparalleled service to clients. 

“The digital marketing landscape is always changing. We’re constantly adapting to trends in the marketplace to ensure our clients meet prospective customers where they are,” remarks Jeff Jobe, Founder and CEO of Conversion Logix.

“Recently, we have seen two big trends in the marketing industry: the rise of short-form video consumption and the growing expectations for brands to be available online 24/7 to address consumer questions as buyers research products and services online,” says Jobe.

In the past quarter, Conversion Logix launched three industry-leading products in response to these trends:

• TikTok advertising, a service that helps clients reach prospective buyers and capture attention across the massively growing new video platform. 
• Claire, a virtual assistant that addresses frequently asked questions after business hours and enables lead-generating actions during the chat conversation. Benefits include 24-hour engagement, instant responses, increased lead conversions, and full integration with live chat agents.
• Spotlight, a promotions tool allowing businesses to feature virtual tours, events, specials, and floor plans on their website. Spotlight enables businesses to quickly customize offerings based on real-time reporting indicating which offerings are resonating with prospective customers.  

These new solutions enhance the capabilities of Conversion Logix’s three-step approach to digital marketing, “Capture, Connect, and Convert.” The 3Cs represent the process the company uses to drive traffic, generate leads, and nurture prospects until they convert. 

Conversion Logix has always focused on providing additional value to clients beyond the expectations of a typical marketing agency and plans to continue this legacy into the future. 

“We’re a very service-oriented company. We treat our clients as partners and continue to find new ways to save them time and help them realize their marketing goals. We look forward to bringing automation and innovation in the digital marketing space for years to come,” says Jobe.

About Conversion Logix
Conversion Logix®, LLC provides digital marketing services and licenses lead generation software to industry leaders in the multifamily housing, senior living, automotive, and small business markets. Our people work across the industry sectors that drive and shape today’s small business marketplace. Conversion Logix has been ranked on the Inc. 5000 and Austin Business Journal’s Fast 50 Growing Companies. Conversion Logix is a Premier Google Partner, a Facebook Business Partner, and developed The Conversion Cloud®, a lead generation software suite designed to help businesses get more leads, appointments, and sales. Learn how Conversion Logix is transforming local business marketing at conversionlogix.com.

The post Conversion Logix® Makes the 2022 Inc. 5000 List for the Seventh Consecutive Year appeared first on Conversion Logix.

At Conversion Logix, we understand that a continuous marketing approach brings benefits to everyone. Driving traffic to your site, generating conversions, and analyzing where that traffic comes from lets you make immediate changes to your campaign for a better customer experience. Today, we introduce two new features to deliver successful campaigns.

Continuous Marketing Approach: 

These new solutions enhance the capabilities of our three-step approach to digital marketing, “Capture, Connect, and Convert.” The 3Cs represent the process of driving traffic, generating leads, and nurturing prospects until they convert. 

Analyzing attribution in the last conversion step shows us the customer journey and enables insights that we leverage for performance-enhancing optimizations.

Reach Your Target
Market On TikTok

TikTok rose to social media juggernaut status during the beginning of the pandemic when video consumption and social media usage were on the rise. It’s now a preeminent social network with over one billion monthly users worldwide (TikTok).

With the addition of TikTok advertising, we expand your reach across social media channels, delivering another powerful “capture strategy” for our clients. 

We’ve tested the effectiveness of TikTok advertising among a sample of student housing and multi-family housing clients and found promising results.

Our Findings:

• Expanded reach. TikTok ads delivered high volumes of impressions and quality traffic.
• Increased brand recall. We identified a lift in organic search traffic, paid search, and direct traffic for clients running TikTok advertising, indicating the effectiveness of our ads in building brand awareness.
• Higher ad engagement. TikTok ads received high volumes of clicks, video views, and video completion rates. 
• Lead generation. In our study, TikTok ads drove traffic that completed lead-generating actions in our Conversion Cloud software platform. These actions included: scheduling a tour, claiming an offer, or contacting the community.

Expand Your Marketing Mix With TikTok

Reach out to your Conversion Logix account manager to include TikTok in your campaign strategy.  If you’re new to Conversion Logix, schedule a call today, and we’ll help get you started!

Our New Virtual Assistant, Say Hello To Claire

To enhance the customer experience, engage prospects with immediate information, and reduce stress on your staff, we are introducing a new virtual assistant, Claire. Claire is a complementary addition to The Conversion Cloud and can answer frequently asked questions anytime, day or night. Pairing Claire with Live Chat further enhances the customer experience allowing a live team to answer those tough or detailed questions.  

This will be a game-changer for clients that haven’t yet made the leap to adding live chat services to their site. This chat product will enable our clients to respond to inquiries instantly during times when onsite teams may not be available to answer a call or respond to a web inquiry.

Claire can:

• Prompt engagement. The vast majority of queries are related to pricing and availability. Claire can prompt customers with frequently asked questions, increasing the likelihood of engagement. 
• Deliver instant responses. The automated nature of a virtual assistant provides immediate information to website visitors. This ensures your website visitors have instant access to support 24/7.  Many common questions, including pricing and availability, arise outside of business hours and can be immediately addressed.
• Increase lead conversions. Claire encourages prospects to schedule a tour or claim an offer after their initial chat conversation, increasing lead generation from your site.
• Gain customer insights. Identify the topics most frequently asked by your target market with real-time reporting in The Conversion Cloud.
• Fully integrate with Live Chat. Seamlessly incorporate Live Chat with your virtual assistant experience to deliver personalized responses from highly trained chat professionals.

Bring Claire to Your Website

Reach out to your Conversion Logix account manager to enable Claire as a part of your Conversion Cloud subscription. If you’re new to Conversion Logix, schedule a call today and we’ll help get you started!

The post Conversion Logix® Introduces TikTok Ads and Virtual Assistant appeared first on Conversion Logix.

“You have to make video content!”. You’ve been hearing this phrase and others like it for years now. They even have crazy statistics such as “50% of people watch a video about a product before they make a purchase” (Google). You already know you have to create video content to help showcase your community. That part goes without saying, the hard part is knowing where to begin, what type of videos to create, how much to budget for video content, and where to post it once you’ve made your masterpiece. Luckily, you made the wise choice of reading this article and in just a few minutes, you’ll be a video marketing whiz.

Where to Begin/Budgeting

Before we can even begin making videos, we need to determine what portion of your budget you want to allocate to video. Most videographers can cost anywhere from a few hundred to several thousand dollars to create a video. So finding the right one is key. Some will only film and give you raw footage leaving you to edit which can take several days assuming you know what you’re doing. Many marketers prefer to produce through a marketing agency as they will do everything including writing, filming, and editing. Once the editing is complete they will even optimize your video for different channels and in different formats (we will get to that later). The benefit of using an agency is that they are all-inclusive, offering one price upfront so you know how much you’re going to need to budget without worrying about hidden fees and paying extra for someone to edit your content. After you find someone who is going to create your project, the next step is figuring out what types of videos you want to for your apartment community.

Types of Videos

There are several types of videos you can make to engage your leads and residents. This is not an exhaustive list, but it should give you some ideas on how to get started.

Tour Videos

Photos are a great way to show off your community’s best features. However, photos are only a piece of the puzzle, creating video tours can create further interest and allow you to stylize your content more than with photography. Just make sure it’s an accurate representation of your community.

Event Videos

Have an event that you want people to know about? Creating a video about it is one of the best ways to get the word out. This can be for either a special leasing event to get new leads or for current residents to engage more with the community.  Make sure the video is clear about what the event is, has an enticing offer to bring people in (free food, sweepstakes, etc.) and makes the event look fun. These videos shouldn’t be more than a minute or two in length otherwise viewers will fall off before making it to the end.

Promotional Videos

Similar to event videos, promotional videos are a great way to add a sense of urgency and get prospects to engage with your community. By rewarding interested prospects with an offer, you can speed up the time it takes for them to convert into a lead, and ultimately a lease. Pair this strategy with an offer claiming tool like Concession Manager so you can drive interested prospects to a landing page experience that allows them to take action right away. This will increase the follow-through you see from prospects and help your community build a healthy list of leads. The best part is these kinds of videos can work for multiple types of promotions. Want your leads to know you are offering a $0 deposit if they sign up this month? Make a promo video. Current tenants get a reduced rate if they renew early? Make a promo video. These videos will make it easier for your community to get more impressions and engagement as opposed to static content. Here’s an example of a promotional video we created for a luxury apartment client in Seattle for a YouTube ad campaign. The community used this video to attract potential residents with their “One Month Free” offer.

About Us Videos

About Us videos can give prospects a greater sense of connection to your community.  The difference between About Us and Tour videos is that About Us content focuses more on the history of the complex, the people that work there, and the values the community has. In contrast, those that want to see what the complex looks like and amenities that are offered would prefer a Tour video. About Us content is meant to be more of a storytelling video and makes for great content to add to your website.

Where to Place Videos

Okay, so you made your videos, congratulations! Now, where are you supposed to put them? Certain videos perform better on different channels, so let’s break it down.

Your Website’s Homepage

As mentioned before, About Us videos are some of the best types of video content to put on your website. Any video that showcases your community and has visual appeal can be placed here. You can typically put your longer videos here as well. An added bonus? Having a relevant video embedded on your site helps increase your SEO. It’s a win-win.

Social Media

As of 2019, Facebook and Instagram push video content in their algorithms. These are great places to post your content and reach your audience. Unfortunately, thanks to Facebook’s constantly changing algorithm, posting your videos organically won’t often give you the best results. If you want to really maximize impressions on your video content, creating paid social media campaigns is the way to go. Each platform has different requirements for aspect ratios and file size. Keep this in mind when receiving your videos from your videographer. Using the right psychographic and geographic targeting to maximize ROI is also required to have a successful social media video campaign. All this can get pretty overwhelming to create and monitor so many communities outsource ad creation and management to agencies that specialize in the multifamily industry.

YouTube

Although some would group YouTube with social media, YouTube is its own beast. If you plan on creating multiple videos, it is best to create a channel where prospects can have access to all your video content. Similar to social media, you can also pay to have your videos appear as advertisements to reach a larger audience. Through YouTube, you can take advantage of keyword targeting to reach people in your area who searching for apartments. Youtube Ads can be various lengths from 5 to 60 seconds and even longer. Check with your videographer if their package includes different lengths of your video to make sure you are getting the most out of YouTube. Read our article about the “5 Best Practices for YouTube Apartment Ads”  to learn more about how you can optimize your video ad campaign on YouTube.

Conclusion

There you have it! Now you know what video content you need to market your community and which platforms to advertise on. That wasn’t so bad, was it? There is one last step and that is making sure you keep that great content coming!

The post How to Create and Market Video Content for Apartments appeared first on Conversion Logix.

The American Pet Products Association’s 2017-2018 National Pet Owners Survey found that 68% of U.S. households own a pet. Last year, RentPath revealed research claiming that 66% of renters are pet owners. In an effort to cater to this growing renter base, many communities have adopted pet-friendly pet policies. Most of these policies allow renters to have up to two pets and they require additional pet rent and a pet deposit. 

While much of the pet market is pet-tolerant, not as many communities encompass the true definition of pet-friendly. If your community embraces this pet demographic, there are many ways you can signal to pet owners that your community is a good fit for them. Here are some pet-friendly apartment marketing ideas your community can use to get the attention of pet owners.

Search Engine Marketing

We know that there is a demand for pet-friendly apartments, but are renters actually searching for apartments this way in Google? Emphatically, the answer is yes. Over the last five years searches for “pet-friendly apartments near me” has grown significantly in popularity. This Google Trends report nicely illustrates this growth.

Our Google Trends research also found that popularity for this search term was the highest among the following regions.

Popularity for pet-friendly apartment searches was the greatest among metros in the Midwest, New England and Los Angeles. If you happen to be marketing a community in one of these areas, this is a rental segment you don’t want to miss out on!  

How can communities capitalize on the rising demand for pet-friendly apartments in their search strategy? Create pet-friendly ad sets. Our paid search experts include a robust set of pet-friendly keywords within a pet-friendly community’s campaign. They also create a set of paid search ads with pet-friendly headlines so that prospects searching for pet-friendly apartments are presented with a relevant ad. Ensuring the ad headline includes pet-friendly also increases the chances that Google will favor the ad in pet-friendly searches, which leads to a higher search ranking.

Ad Extensions are another way to show off your pet-friendly status in search ads.

Our team typically adds “pet-friendly” in callout extensions and lists pet amenities (ex: Pet Spa) in structured snippet extensions (referencing the sample ad above, the callout extensions are under the description copy and the structured snippets are in the line below the callout extensions).

Ad extensions that incorporate pet-friendly features are set to run across all of your ads, so if there are searchers who have pets but are searching for communities using generic search terms, i.e. “apartments near me”, they still have the potential to see your pet-friendly callout and structured snippet extensions. To get a better understanding of how ad extensions work and which ones are right for apartment communities, check out this blog post.

Social Ads

Incorporate your pet amenities in your social campaigns. Carousel ads on Facebook and Instagram are a great way to present pet-friendly services and features alongside your other apartment amenities. You can highlight the amenity or service using a headline and an image. If pet owners make up a significant portion of your target market, you may want to use targeting options in Facebook that present your ad in front of pet owners in the rental market within the geographic radius surrounding your community. These two examples below showcase how two different pet-friendly communities used pet amenity carousel cards within their Facebook and Instagram ads to better appeal to pet owners.

Facebook Carousel Ad:

Instagram Carousel Ad:

Do you film video content to advertise your community? Have the pets in your apartment complex make a cameo appearance. You can use the footage you film as a part of an overall community video tour or break up the pet-friendly clips and use them on your website, organic social media or for short video ads on YouTube, Facebook or Instagram targeting pet owners.

Need an idea of what to film? Try interviewing happy pet owners about why they like living in your community with their pet. Show them in action using your amenities or walking their dog.

Website

Make sure your pet policy and pet-friendly amenities are listed on your community’s website. On many apartment websites, finding the pet policy can be a trying task. If a pet owner came to your community’s site through a pet-friendly search or social ad, they are going to be interested in reading your pet policy. 

Consider creating a landing page on your website that houses the information pet owners care about in one place. Include any pet deposits, pet rent, and pet restrictions in your pet policy. Bring this page to life using pictures of your pet-friendly amenities and testimonials from pet owners. This webpage can also serve as a relevant landing page for any pet owner specific marketing campaigns you might want to run in the future.

Pet-Friendly Amenities

Are you interested in targeting pet owners but don’t feel that your community is currently offering a competitive and compelling pet experience? Consider implementing some of these amenities to make life more convenient for pet owners.

Dog Parks & Dog Runs

One of the things dog owners crave the most is more green space for their fur children. Most dog owners wish they had a yard to let their dogs run around and expel their energy. Dog parks and dog runs give residents a place to play with their dog, meet other pet owners and let their dogs socialize. Is your community cramped on outdoor space? Some communities are using indoor dog areas that are covered and lined with fake grass to replicate the dog park experience while providing pet owners with the added benefit of a weather protected area to walk their dog.

Partner with Pet Service Providers

Partner with dog walking, pet grooming, and pet sitting services to make your residents’ lives more convenient. A NMHC 2018 Consumer Housing Insights Survey found that convenience was one of the most important benefits a community can offer renters (92% of renters stated that convenience was an important factor for them). Communities can go as far as providing these services as built-in amenities, charge an additional monthly fee, or give residents a list of recommended pet walkers, vets and sitters upon move in. In any case, giving pet owners the resources to make their lives easier with needed pet services will help you attract and retain residents.  

Pet Spas

Make it easy for pet owners to wash their pets with a pet washing station. This can be as simple as adding an outdoor pet bath or as involved as creating an entire indoor pet spa space. While this definitely can become a luxury amenity, even just an outdoor wash space can be helpful for pet owners looking to wash their pets off before they enter their unit and prevent pet hair from clogging their bathtub.

Pet Parties

Host resident pet events so that pet owners can get together and bond over their mutual love of their pets. Pet owners love to talk about their pets the same way parents love to talk about their children. By hosting a pet event you create an environment where everyone at the event has something in common and increase the likelihood that residents will make friends, stay engaged with the community, and continue to renew their lease.

Treats at the Front Desk

This is a simple yet effective way to win over pet owners. Keep pet treats at the front desk and use them as an opportunity to surprise and delight residents. If your community isn’t able to invest too heavily in pet amenities but want to add a meaningful touch to the pet renter experience, this is a great small step your community can take to show residents you care.

The post Pet-Friendly Apartment Marketing Ideas appeared first on Conversion Logix.

Are you getting the most out of your search engine marketing campaign? Compare the following concepts to what you are currently practicing to see if you are maximizing your budget.

Specific Landing Pages

It is important to build specific landing pages for your campaigns and ad groups instead of pointing traffic to just your homepage. A custom landing page is crucial to a successful engagement with your consumers. If your landing page has a clear call to action, you can lead consumers to a specific action. Landing pages can also provide other opportunities on your website that they might have missed if they were directed to a generalized page.

Focused Keyword Lists

Sustaining a focused and relevant keyword list will provide more value to your search marketing efforts than a list with many generalized keywords will: a bigger list of keywords is not necessarily better. With so many campaigns and ad groups, a generalized keyword list can become difficult to keep track of in terms of effectiveness and efficiency. If your keyword list is too large, it can become difficult to gather valuable insight on specific keywords.

Negative Keywords

When you first start an SEM campaign, you will typically spend hours researching the best relevant keywords for your product or service. If you want to get the most out of your campaign, you should also be using negative keywords. Negative keywords will prevent your ads from showing if they are searched/triggered. Managing these negative keywords can help reduce costs on irrelevant traffic and ensure that you are only reaching your intended consumer.

Conversion Tracking

High clicks and low CPC’s are great, unless the traffic coming through isn’t worthwhile. Conversion tracking allows you to identify which keywords and ads are performing best in your campaign. Conversion tracking focuses on the quality of traffic coming to your website and the specific actions that they are taking. Conversion tracking is a must for any campaign.

Trial and Error

With the constant shift in the way consumers are searching for services and products, you have to be willing to adapt your campaigns to adhere to the masses. A trial and error method allows you to constantly evaluate your results and refine your strategy to improve on what is and isn’t working. This will enable you to have the best possible campaign, while reaching customers in a way that is proven to work.

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