125 Leases in 4 Months in Competitive Phoenix Market

A new luxury apartment community in Phoenix, Arizona, entered one of the nation’s toughest rental markets. A September 2025 market snapshot of the Phoenix/Tucson market revealed that the region has 438,743 operating units across nearly 1,900 communities, with average occupancy at just 90.6% and rents down 4.6% year over year.

To stay competitive, properties citywide leverage concessions, with 64% of units offering specials, typically 1–2 months free.

In this highly competitive, pricesensitive environment, this property’s marketing team needed an advertising campaign that could break through the noise, reinforce the community’s value proposition, and accelerate leasing velocity.

Conversion Logix® deployed a full-funnel digital strategy to capture attention, re-engage prospects, and convert them into residents.

As the campaign matured, our team identified an opportunity to increase efficiency by reallocating spend from Data-Driven Display to Social Retargeting. This pivot allowed us to reinforce the brand awareness already built and keep the community top of-mind with prospects on Facebook and Instagram. Despite the challenges of Phoenix’s competitive and price conscious market, this strategy secured 114 leases in just four months, bringing the property to 66% leased by early September.

Awareness Strategy

YouTube Demand Generation introduced the community to a wide audience of renters searching in Phoenix. This campaign was the largest website traffic generator, bringing 14,108 new visitors to the website.

Instagram Stories campaigns highlighted the community’s features and specials in a visual, mobile-first format. These ads drove 1,196 new visitors to the site and 146 key event conversions.

Data-Driven Display generated 248,489 impressions, expanding brand visibility across thousands of websites.

Lead Capture Strategy

The Spotlight™ app in The Conversion Cloud® suite ensured lead capture touchpoints were active on the property website. We ran three calls to action “8 Weeks Free,” “Take a Virtual Tour Now,” and “Self-Guided Tours” to capture high intent leads.

These applications generated 189 pre-qualified leads. • A Conversion Cloud Eblast launched in August re-engaged leads and drove urgency around limited-time offers.

Retargeting Strategy

Display Retargeting reminded prior visitors to return to the website and take action, generating 1,616 sessions and 34 key events.

Facebook & Instagram Retargeting generated 287,436 ad impressions, which reinforced awareness efforts and became a bigger focus after reallocating budget from Display. This strategy generated 1,219 sessions and 137 key events. Of the three retargeting ad strategies we leveraged throughout this campaign, this strategy generated the most key events.

YouTube Retargeting ensured that prospects were being re-engaged through video. Website traffic from these ads generated 1,291 sessions and 34 key events.