48 Leases Credited to MarTech Lease-Up Strategy

The Situation

A lease-up community located in San Jose, California, sought a digital marketing partner that could consistently generate high-quality leads.

The Solution

The community’s marketing team hired Conversion Logix® to capture, connect, and convert prospects in their target market.

Conversion Logix drove 17,088 prospects to the community’s website and converted 383 prospects into high-quality leads through digital advertising and lead generation modules in The Conversion Cloud®.

Within three months, the MatchBack feature in The Conversion Cloud revealed matches to 48 leases, reflecting a 12.53% lead-to-lease conversion rate.

The Strategy

Conversion Logix’s media team ran a cross-channel advertising campaign to grow the community’s website traffic and launched three lead generation modules on the community’s website to convert website visitors into leads and tours.

Search Strategy

Google Ads specialists targeted non-brand, locationspecific search terms and brand search terms to place the community at the top of Google search results.

The video advertising team targeted apartment seekers who searched Google for apartments in the San Jose area with a YouTube ad featuring a virtual tour video of the community.

Display Awareness Strategy

The Display team reached in-market prospects with custom banner ads promoting the community’s convenient location in San Jose while encouraging prospects to visit the community’s website and schedule a tour.

Social Awareness Strategy

Conversion Logix launched a Facebook and Instagram video ad campaign targeting local apartment dwellers. Throughout the campaign, the ads promoted concessions, the community’s location, and a virtual tour video to help the community fill vacancies for a specific floor plan.

Retargeting Strategy

To re-engage prospects who visited the community’s website early in their leasing journey, Conversion Logix ran retargeting ads across Display networks, Facebook, and Instagram.

Lead Generation Strategy

The community’s lead generation strategy was critical to helping the community attribute marketing activities to leases.

Schedule Genie® generated 227 self-scheduled tours resulting in 37 leases.

Promoting “Up to 8 Weeks Free” and “Take a 1-Bd Tour Now” in Concession Manager® generated 147 leads and 18 leases.

Conversion Logix Live Chat agents converted 60 chat conversations into leads, resulting in eight leases.