Portland Community Reaches 94% Occupancy
Discover how a Portland apartment generated 167 leads with Paid Search, Paid Social, and Retargeting.
The Results
167
Conversion Cloud® Leads
326
Website Conversions
8,816
Website Sessions
The Situation
A historically inspired apartment community in Portland required a digital marketing campaign to reach in-market renters and maintain healthy leasing momentum. They had under $4,000/month to invest and sought out a mix of strategies that would help them quickly fill their studio and one-bedroom vacancies.
The Solution
The community’s marketing team hired Conversion Logix® to attract prospects in every stage of the journey with our capture, connect, and convert marketing approach.
Conversion Logix drove 8,816 prospects to the community’s website and converted 167 prospects into high-quality leads through digital advertising and lead generation applications in The Conversion Cloud®.
Within three months, the community reached stabilization at 94% occupancy. The community continues to invest in a multichannel campaign to build their lead list and achieve full occupancy.
The Strategy
Conversion Logix’s media team ran a multimedia advertising campaign to drive brand awareness and attract prospects in the market for studio or one bedrooms. This strategic campaign involved Paid Search, Retargeting Banners, Social Media, YouTube, and The Conversion Cloud® to maximize the client’s reach and drive traffic.
Search Strategy
Paid Search specialists launched a Google Ads campaign targeting non-brand location-specific keywords, studio and one-bedroom keywords, and brand terms. The Conversion Logix team increased awareness of the community’s city views and virtual tours in ads to increase ad engagement.
Social Strategy
Our social team targeted in-market apartment seekers on Facebook and Instagram generating 25,860 impressions and 942 clicks to the community’s website.
Retargeting Strategy
The community re-engaged website visitors through Display and YouTube Retargeting campaigns. This enabled the community to stay top of mind throughout their target market’s leasing journey.
Lead Generation Strategy
Using The Conversion Cloud, our team promoted concessions, in-person tours, and virtual tours for studios and one bedrooms leading to an increase in conversion for those apartments.
Key Takeaways
1
Achieving sustainability
in this developing market requires a strategic digital marketing mix across the channels that are right for your community. Digital marketing isn’t a one size fits all, you need a plan specific to your needs.
2
Lead Generation technology
allows your community to achieve stability quicker by increasing conversions through action based prompts, such as “schedule a tour”.