Riverside Lease-Up Stabilizes with 1,193 Leads

The Situation

A lease-up in Riverside, California, needed a digital marketing strategy to reach in-market renters online. Situated in a suburban market near a research university, the community faced a range of challenges, from construction delays to difficulty attracting international and graduate students due to a shift to online education during COVID.

The Solution

Conversion Logix® implemented a multichannel advertising campaign and online lead capture strategy. The campaign drove 110,060 prospects to the community’s website and converted 1,193 prospects into high-quality leads through The Conversion Cloud® application modules, enabling the community to reach stabilization in November 2020.

The Strategy

The community invested in a comprehensive campaign designed to drive awareness and conversions. The campaign incorporated Google advertising, Facebook & Instagram advertising, Display Retargeting, and lead generation modules in The Conversion Cloud®.

Search Strategy

Paid Search specialists launched a Google Ads campaign targeting non-brand, location-specific search terms and brand search terms.

The Conversion Logix team optimized the community’s appearance in local and map searches with a weekly Google Business Profile posting service.

Social Awareness Strategy

A Facebook Ads campaign reached local apartment dwellers within the Facebook and Instagram feed and Instagram Stories. Conversion Logix promoted the community’s specials, location, amenities, and call to action to schedule a tour.

Retargeting Strategy

Conversion Logix re-engaged the community’s website visitors with Display and Facebook Ads retargeting. This ensured the community stayed top of mind from the coming soon to the now open phase of the campaign.

Lead Generation Strategy

The community, using The Conversion Cloud application modules, promoted concessions, self-scheduled tours, and engaged prospects in live chat conversations. Conversion Logix’s live chat team fielded chat questions and prequalified prospects. These lead capture strategies enabled the community to convert website visitors into leads and report on the marketing activities driving the best results.