10 Video Advertising Stats Marketers Should Know in 2022
May 10, 2022
The Trends 1. “In 2022, US advertisers will spend $63 billion on programmatic digital video which is an increase of almost $11 billion over the last year.”1 Marketers looking to…
Automation and Digital Marketing: Blending Automation with Expertise
May 9, 2022
We believe automation can provide a platform that humans use to work on higher-level tasks. Human-in-the-loop is the best way to maximize what machines and humans are both uniquely good…
Creating Personalized Leasing Experiences: Part 2
March 28, 2022
Turn prospect data into actionable lead nurturing strategies with these sales and marketing tactics.
Creating Personalized Leasing Experiences: Part 1
March 28, 2022
Creating personalized leasing experiences starts with learning about prospects early in the leasing journey. Use these five lead generation strategies to gather prospect insights at the beginning of their apartment search.
Ahead of the Curve – Hot Trends & Timely Topics
March 21, 2022
Mark Skalla, Director of Operations at Conversion Logix, discusses Google’s emphasis on automation, why ConnectedTV is a must-have video solution, and the relationship between spending and performance on YouTube.
Capture and Unlock Lead Data to Maximize Your ROI
March 7, 2022
This article shares insights on capturing lead data from a virtual panel discussion held during the Senior Housing News Sales and Marketing Summit.
San Jose Lease-Up Attributes 48 Leases in Three Months to Integrated Lead Strategy
February 11, 2022
Learn how a lease-up in San Jose, California leveraged digital marketing and lead generation software to generate 48 leases within three months.
Digital Marketing Trends in 2022
January 7, 2022
Discover five digital marketing trends apartment marketers are watching out for in 2022.
Facebook Ad Best Practices
October 4, 2021
Discover our most up-to-date best practices for getting consistent results in the Facebook Ads platform.
How to Create Thumb-Stopping Facebook Ads
September 15, 2021
Don’t let your marketing messages get lost in the feed. Use these five tips to create thumb-stopping Facebook ads.
Ahead of the Curve
September 15, 2021
We recently talked with Mark Skalla, Director of Ad Operations, about how we’re preparing for the deprecation of cookies, testing dynamic ads to drive more appointments, leases, and sales, and why we’re early adopters of Instagram Reels.
7 Reasons to Add Live Chat Technology to Your Senior Living Website
September 2, 2021
Seniors and their families often look online for information before committing to care, making Live Chat essential for engaging prospects and converting leads effectively. Explore 7 reasons why Live Chat is invaluable for sales and marketing in senior living communities.
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