We Ran 5,883 Budget Decisions Across 53 Properties. Here’s What We Learned.
June 8, 2026
Same spend. 16% more conversions. Here’s what 60 days of daily budget optimization taught us.
Solutions tailored for your industry
One platform, built for the realities of every community
Whether you’re managing a multifamily lease-up, marketing student housing, or supporting senior living communities, Conversion Logix brings strategy and insight into one connected platform. We help you reach the right audience, make every marketing dollar count, and make confident decisions for each and every community.
Bring clarity and performance to every community
confidence
Standardize success for your portfolio
Managing different property types shouldn’t require different systems. Conversion Logix connects digital marketing campaigns, conversion tools, and reporting in one platform, giving leadership a clear, consistent view of every community.
clarity
Understand the full prospect journey
Leasing journeys are complex. Unified Attribution shows how channels work together to drive leases, so you can see the full journey to a signed lease, not just the final click.
focus
Strategy tailored to your market
We build targeted strategies for each asset type, from optimizing local search for senior living to driving student demand through social and supporting competitive multifamily markets with real-time updates.
performance
Drive steady occupancy for every community
Continuous optimization and audience-driven strategy deliver measurable results and lower acquisition costs, helping you maintain momentum and protect portfolio value.
Results
Experience impact at every level
From multifamily to student housing and senior living, we use industry expertise and data from over one million renter journeys to drive measurable occupancy.
campaigns launched throughout
leads delivered
properties managed
Integration
Marketing built for your
target audience
Every prospect journey is different. Conversion Logix builds focused marketing strategies designed to reach your specific audience at the right time, on the right channels.
The multifamily toolkit
Built to answer: How do I capture demand and optimize performance?
CRM-synced dynamic pricing
Connect your property management system to your campaigns so supported integrations can dynamically update pricing in Paid Search ads. Floor plans and concessions remain managed through client-directed updates and strategic oversight.
Omnichannel digital execution
Reach high-intent renters through Search, Social, YouTube, and Display with disciplined campaign management designed to lower acquisition costs.
Unified Attribution
See which campaigns drive signed leases. Unified Attribution connects every touchpoint and gives you clear proof of conversion paths.
The student housing toolkit
Built to answer: How do I attract Gen Z and lease faster?
Social & video advertising
Reach students on TikTok and Instagram with short, engaging video content built for mobile.
Self-service lead generation
Let students book tours online anytime with tools like Schedule Genie®.
Automated lead nurturing
Use email and text automation to stay connected during the fast-moving pre-leasing season.
The senior living toolkit
Built to answer: How do I build trust and support longer decisions?
Local SEO & Google Business Profile
Improve local visibility so families searching for care find your community first.
Claire AI+ & Live Chat
Provide instant, helpful answers day or night.
Journey Visualizer
Track the full decision path families take from first search to scheduled tour.
A singular system
The platform for every property type
Conversion Logix connects campaign execution, prospect engagement, and performance analytics into one continuous system. Built for multifamily, student housing, and senior living, it helps you attract the right audience, capture interest, and improve results.
Digital Marketing
Fit your market
Campaigns are tailored to how your audience searches, compares, and decides, so your community builds demand in the channels that matter most.
The Conversion Cloud®
Keep momentum moving
Once prospects land on your website, scheduling, chat, offers, and follow-up make the next step easier and keep interest from stalling.
CLiQ
See the full picture
Unified Attribution connects engagement and leasing activity so your team can understand performance more clearly and optimize with confidence.
Making occupancy happen for the industry’s leading teams
Case Studies
Real results from real communities
Explore real-world examples of how communities across asset classes increase qualified leads, lower acquisition costs, and accelerate occupancy with a connected marketing strategy.
“Our senior living communities truly thrive on local connections, and ConversionLogix gets that. They've helped us run hyper-targeted local campaigns, making us really own our zip codes, which has led to more and better qualified prospects.”
Amanda Warren
Vice President of Marketing,
Merrill Gardens
“I have been working with ConversionLogix to create a customized digital strategy for our portfolio of multifamily and BTR units. We have partnered with them to market more than 10,000 units across 34 locations in seven states in the US, and I've loved it every step of the way. I've worked with them many, many years before this, but this particular project has been a lot of fun for us.”
Ryan Perez
Executive Vice President,
Capital Square Living
Resources
Insights to guide smarter marketing moves
Explore strategic insights tailored to multifamily, student housing, and senior living professionals. We break down digital advertising, lead nurturing, and attribution trends to help you lead your properties with confidence.
AIM 2026 Recap: Multifamily’s Biggest Marketing Blind Spot Isn’t What You Think
May 19, 2026
Missed CLX at AIM? Andrew Cederlind, Martin Stein, Nicole Caiazza, & Kristin Dixon shared how to fix attribution gaps and optimize multifamily ad strategies.
What to Cut, What to Keep: Allocating Student Housing Marketing Budgets for 2027
May 19, 2026
Read this webinar recap to learn which marketing tactics deserve more investment, where budgets may be wasted, and how top operators drive leasing results.
ChatGPT Ads Are Here: What This Means for Multifamily Marketing
February 11, 2026
ChatGPT has officially entered the advertising space and it could reshape how renters and prospects discover communities. Here’s what multifamily and senior living marketers should know now.
Senior Living Marketing Trends for 2026: AI Search, Local Demand, and Better Leads
February 10, 2026
Start winning the ‘answer-first’ era. Discover how AI, local demand, and solo-agers are redefining senior living marketing trends for 2026.
Top Multifamily Marketing Trends for 2026
January 20, 2026
Multifamily marketing leaders are navigating a new era of discovery. Explore what’s next, from AI search and GEO to predictive insights and attribution.
FAQs
Questions? We’ve got you.What industries does Conversion Logix support?
Conversion Logix supports multifamily housing, student housing, and senior living communities with tailored marketing strategies, conversion tools, and performance insight.
How does marketing strategy differ across property types?
Each property type has different audience behavior, leasing cycles, and decision timelines. Strategies are adapted to match how prospects search, compare, and convert in each market.
How does Conversion Logix support multifamily communities?
For multifamily, the focus is on capturing high-intent demand, optimizing campaigns in real time, and supporting steady occupancy through connected marketing, website conversion tools, and performance visibility.
How do you market effectively to student housing audiences?
Student housing strategies emphasize social and video channels, mobile-first engagement, and self-service lead generation tools that match how students search and act during fast-moving leasing cycles.
How does marketing differ for senior living communities?
Senior living marketing places greater emphasis on trust, local visibility, and longer decision journeys. Strategies and tools are designed to support both prospects and their families with clearer information and stronger follow-up.
Can one platform support multiple community types across one portfolio?
Yes. Conversion Logix is designed to support multifamily, student housing, and senior living within one connected platform, giving teams a more consistent view of performance while still allowing strategy to adapt by audience and market.