Search has never been bigger: 26.6 billion searches were conducted in June 2011 alone, which marked a 6% increase from June 2010. This mirrors overall search growth from 2010-2011, which is also at 6%. Search has been growing like crazy the last few years, and shows no sign of slowing down.
You may already be aware that people use search. You probably use search the same way your customers do. I mean, when was the last time you picked up the Yellowpages? Yeah, we don’t remember, either.
We know that search is growing, but online search spending is growing more than search is. In 2011, search marketing is expected to grow 20%, and is expected to almost double from 2010 to 2015.
What does this mean for you and your business? It means you need to start an online campaign, fast. There are huge dollars being spent
Now that you see how important search is, stay tuned for next week’s post about using search and display ads to drive more traffic to your website.
UPDATE: Here is our post about search, display ads and retargeting: the trifecta of online advertising.
Images sourced from comScore