Have you tried doing Facebook ads in your latest display advertising campaign? Facebook is getting huge, and they own about a third of the U.S. display ad market. If you want to get the most out of your display campaign, forgetting about Facebook would be a huge oversight.
Facebook ad impressions and budgets are growing substantially according to Kenshoo, a software company.
In fact, Kenshoo said their customers spent 109% more on Facebook in Q4 2011 than they did in Q3. That makes Facebook ads the fastest growing section of online advertising for Kenshoo’s customers.
Another large statistic is that ad impressions on Facebook grew 47% in Q4 2011 versus Q3, and clicks were up 105%.
To go along with these fantastic figures, Kenshoo created an inforgraph, which you can see below.
Conversion Logix is a local digital ad agency in Seattle. We are a