Mobile paid search is set to increase in 2012. Already this year, mobile made up 15.9% of paid search traffic in January, and mobile made up 21.5% of all paid search clicks. Meaning click-through rates were higher for mobile than desktop.
According to a forecast by Perfomics, an online analyst firm, mobile click share may rise to 28% of all search clicks over the next six months.
Click-through rate is also higher on the mobile platform. Mobile CTRs were 45% higher than their desktop counterparts.
Also, cost-per-click is lower on mobile as well, coming in at 40% below traditional computers.
So what do all these numbers mean? Well they mean you need to get started with a mobile campaign – and fast.
Conversion Logix is a full-service digital ad agency in Seattle. We can help you get your mobile game off the ground.
Check out some of our other posts on the importance of mobile marketing.