So I told you all about how one in five visits to a mobile website results in a call. Since hearing that you’re probably thinking you need to get a mobile website. It’s
true, you do need one, but before you go rushing in to make your own, read through our list of best practices for why you need to have one. Having a mobile-optimized website is becoming more and more important. Smartphone usage is continuing to grow, and mobile Internet usage is projected to pass desktop usage in 2013.
In order to take advantage of this expanding market, you need to have a mobile website. Not just any mobile website, however, as mobile users have drastically different needs than desktop users. Below are five tips for you to apply to your own mobile website.
1. Make it quick
Mobile users are usually searching for your website while on the go, trying to get things done while they go about their day. In order to serve them, remove clutter and give them the basics they need to contact you such as your phone number, address and hours of operation.
2. Make it easy for them to convert
Mobile users have higher purchase intent than desktop users, but they still need additional prodding to make a purchase. Focus on information that will help the mobile user convert: product details, photo galleries and simplified data entry.
3. Make it simple
Clear navigation is key with mobile users, as they don’t have as much screen real estate as their desktop counterparts. Minimize scrolling and make buttons large enough to press with a thumb. If a user “fat-fingers” a link one too many times, they might leave and never come back.
4. Make it seamless
Users might check your website out at home, and then be reminded to check it while they are on the go. If they navigate to your mobile website and it is a vastly different experience from your desktop version, they might be unnerved. Keep logos and colors uniform across both sites, so it’s obvious that they are visiting your mobile site, not one of their competitors.
5. Make it accessible
Your mobile site needs to work on more than one platform. Android and iOS make up the lion’s share of smartphone users, but you still need to cater to the millions of people that use other operating systems. Also, use HTML as flash doesn’t show up on mobile devices.