In new research from eMarketer, CMOs predicted that their ad budgets would rise 8.1%. This shows renewed confidence in the economy, and shows a general upward trend since the end of the recession in 2009.
Out of that extra 8.1% of
Traditional media spending is expected to drop 0.8% over the same period. This reflects the larger trend of traditional ad spend decreasing, while digital ad spend is increasing.
eMarketer also estimates that digital advertising spending will rise 23.3% this year, while traditional budgets other than TV are going to remain steady.
Now is a great time for small businesses to market themselves online. Digital marketing and advertising channels offer access to a large audience, but offer things traditional marketing channels can’t offer such as targeting and better analytics data.
If you have any questions about digital adverting or marketing, contact us today for a free consultation.