The Internet is about to claim another victim. First it was the postal service, then the classifieds, next it’s going to be print all together.
A new report from Borrell Associates said that online spending was up 21 percent in 2011, and will pass local print spending next year.
Despite the big increases, traditional media still holds the majority of all advertising dollars, but Internet spending is increasing, while traditional is decreasing or staying flat. That means that sooner or later, Internet advertising will surpass all traditional advertising, though who knows when that will be.
Borrell is predicting that the overall growth of local online advertising will be 18%, as it goes from $15.7 billion to $18.5 billion.
Also, if mobile is included as part of that projection, the number will jump to more than $26 billion by 2016.
Those are some huge numbers, and they really reflect the current changes in the advertising landscape, as more and more money is moved from traditional to online.