Display advertising has been around almost as long as the Internet; however, we’ve seen advanced changes to how display advertising works since those early days of the web.
We can now target every display ad to people based on their search history, what websites they’ve visited and what webpage they’re on currently. This gives us powerful tools to provide relative ads to all your customers.
Now, a new survey from Econsultancy says that adding search to display campaigns helps improve ROI across the board. In fact, 56% of marketers said they planned to integrate search with their banner campaigns.
One type of banner advertising that benefits from search is Site Retargeting. Site Retargeting delivers banner ads to people who have visited your website, helping you increase branding and mindshare throughout the buying cycle. By using search engine marketing to drive people to your site, you can target more people with your message.
At AdsUpNow, we provide a la carte packages for all your digital marketing needs. We can help you with search, display, SEO, local, and more. Contact us today to get started with your digital marketing campaign.