Targeting is the new way to reach your customers. In a new study from ValueClick, more than half of all marketers said that they thought Retargeting was one of the most important forms of targeting available.
The reason is simple: you are able to advertise and reach out to your website visitors repeatedly, giving you more opportunities to bring them back to your site and heightening brand awareness so they’ll remember you.
You already spend money bringing people to your website, so don’t you want to have
There are other forms of targeting such as behavioral, contextual, pixel and search retargeting. Each one offers a different way to reach your customers, and can be combined to bring you the best mix of traffic to your site.
If you currently don’t do any targeting, however, Retargeting is a great way to start. It makes use of your existing advertising and the website traffic you currently have. Retargeting is so simple that if you aren’t retargeting then you aren’t even in the game. It’s time to step up and start Retargeting your website visitors.