We’ve had access to Facebook retargeting for a while now, but we now have a new feature we’re excited to announce: Facebook retargeting in the News Feed.
If you’re ever on Facebook, I’m sure you’ve seen the Facebook News Feed ads. They are usually called “Suggested Posts” and promote a page that Facebook thinks you’ll like. These ads are extremely effective, and now Facebook has opened them up to the ad exchanges.
These ads get click through rates that are up to 50 times better than normal FBX ads. Instead of going only on the right-hand side of the feed, your posts will be front and center to everyone who has visited your website.
We’re rolling out Facebook News Feed Targeting to select customers, so contact us to get started with your campaign.