Everyone knows that most people do the majority of the research for their next car online. Now, it looks like dealers are chasing online customers with an increased focus into online advertising. In a new report from eMarketer, the auto industry will spend more than $5 billion in 2013 on digital advertising, up 18.9% from 2012.
The majority of this increased spend will go into search and display advertising, but mobile, video, social and local are growing as well. This increased investment into digital will make the US auto industry the second-largest spender on digital media.
If you haven’t done much digital advertising for you dealership, you’d better jump on board quick. We recommend a paid search campaign, retargeting campaign and pixel targeting campaign for most dealerships.
Digital marketing is a great way to increase traffic for your website, and can provide real, measureable results that you can track in real-time on your Analytics.