Digital media has been growing like crazy for the past few years. And, as more people are spending time online, businesses have been shifting their advertising dollars online.
Up until now, increases in time spent on digital media have come at the expense of traditional media like radio and print advertising. However, TV has always remained in the top spot for advertisers, due to the huge amount of time people spend watching TV.
Now, it seems, TV’s reign is coming to an end. For the first time ever, time spent on digital media will surpass time spent watching TV. In a new report from eMarketer, the average adult will spend 5 hours a day online – including time spent on mobile. Daily time spent on TV will be an average of 4:31, which is nothing to sneeze at, but overall growth is down slightly, whereas time on digital is up 15.8%.
So what does this mean for you and your business? It means you need to start doing online advertising – especially on mobile. You used to buy TV because that’s where all the eyeballs were. Now, there are more online.
Dip your toe in the water and start a retargeting campaign for your business. It’s an easy way to get started with digital.