- 29 January 2015
The goal of every retargeting campaign is to convert the most sales for the least amount of money. We offer a variety of tools and techniques to help you achieve this, but we’ve just added a new element to our arsenal: Household Extension.
Household Extension broadens campaign reach while still delivering targeted impressions across multiple devices in one location, such as a home or a small office.
How can this expanded capability benefit your campaign?
Household Extension allows you to expand targeting to every device on a user’s IP address. This capability allows you to reach a single user on multiple devices (think laptop, tablet, and mobile) and/or reach other users on the same IP address.
Consider this hypothetical situation. John Smith, age 18, is excitedly looking to purchase his first car. He’s spent hours and hours eagerly researching this major purchase, but ultimately he will rely on the input of his parents before handing over his hard-earned money.
Let’s say you’re a car dealership that stocks a large inventory of used cars. John is diligently looking at what you have for sale in his price range. Wouldn’t it be nice if Mom and Dad were also exposed to the same advertising John was viewing?
Your dealership may come out on top of your competition because the right people (in this case, multiple people within the same family) are seeing your advertisement. Influence decision makers by reaching multiple household members through connected devices.
Additional Prospecting Opportunity
By reaching multiple people on a single IP address, you have the opportunity to capture new users prospecting information within your original retargeting landscape, most likely their circle of influence.
We can help you implement this feature in an existing retargeting campaign or we can start a new one! Reaching more people means increased opportunity for conversions at a reduced cost. Grow your business and prospect list without any additional effort with Household Extension.