- 10 August 2016
Five recent statistics confirm what we already know: mobile is growing and it’s necessary to reach your audience on this platform. After each key statistic, we’ve highlighted an action point suggesting what you should include in your marketing strategy to capitalize off of mobile consumer behavior.
1.Mobile web expanding exponentially
The IDC estimates that there will be more than 2 billion mobile users this year. Nearly all new internet usage, and subsequent growth, is expected to come from mobile. Although mobile is booming, keep in mind there are still billions of desktop and laptop users. Varying devices mean different sizes, speeds, and memory that all affect the user experience.
Take action: In order to reach all consumers, no matter the channel, have a responsive website that adjusts to the size of screen it is viewed on.
2.Media consumption is moving to mobile and users crave visual content.
Digital and mobile usage are increasing and television are diminishing. People are watching less content on TV, instead moving to mobile platforms to watch video content. According to ComScore, 61% percent of mobile users have the YouTube app on their phones and almost 40 percent use Instagram.
Take action: Use video ads and content to connect with your audience in an engaging, memorable way.
3.Facebook is the most popular app on mobile
ComScore’s recent ranking of top US smartphone apps named Facebook and Facebook Messenger the top two used apps by a wide margin. 77.3% percent of smartphone users use the Facebook app and 60% percent use Facebook Messenger.
Take action: Use Facebook ads to share your message with engaged users. Connect with your audience using a variety of ad formats to fit your needs.
4.The majority of email opens are on mobile
More than 50% of emails are opened and read on a mobile device, according to email service provider Litmus.
Take action: Optimize your dealership emails for mobile so they are easily accessible on mobile. Hard to read emails with too much text and large graphics will most likely be deleted before they are even read.
5.Mobile is the fastest-growing ad format
Mobile advertising is the fastest-growing ad segment taking 24% percent of the $27.5 billion global digital advertising share in 2015 according to MobyAffiliates. Marketers are spending their advertising dollars on mobile platforms because that is where their audience is spending more and more of their time.
Take action: Reach your audience when they are searching on the go with mobile-specific ads. This platform is ever-changing and becoming a more effective avenue to reach interested consumers.
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