Advertising Spend Continues To Move Online
- 13 June 2012
More people are advertising online than ever before, representing a shift from traditional media.
According to a new report from PricewaterhouseCoopers (PwC), revenues from digital advertising grew 15% to $8.4 billion.
Out of this increase, mobile grew the most, growing 149% to $1.6 billion. However, search still retained the top position, accounting for 46.5% of revenue, up from 44.7% two years ago.
The top driver of online advertising was the retail industry. Retail made up 22% of all online advertising dollars, compared to 21% a year ago. The second largest industry was the financial services industry, with a 13% share of all revenue, up from 12% in 2010.
These rising numbers show that you need to get started with a digital advertising campaign. You can’t afford to miss out on this growing opportunity to increase your revenue and sales.
Online advertising isn’t just for online businesses. Everyone starts their product search online, and you need to be there when they search.
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