An Introduction to Search Retargeting

  • 19 April 2012

Site Retargeting and Search Engine Marketing are two staples of local digital advertising. Now, we have a third piece called Search Retargeting that compliments all your existing advertising campaigns.

Search Retargeting works by focusing on people who conduct searches for things related to your business, products or services. That way, even if they don’t click on your link, you can still advertise to them.

Every search represents someone trying to solve a problem. They might be looking for a new car, a pizza shop or the best way to tie a tie. Most of the time, consumers will research something without a specific business in mind. By focusing on their search intent, you can reach out to them as they research.

For example, if someone is searching for “valentine’s day flowers” or “flower bouquet,” you can be sure that they are trying to find a place to buy flowers for a loved one. Search Retargeting uses this intent to deliver banner advertisements to people who search for anything related to your business, products or services. Your ads will appear on millions of sites all over the Internet: social, news, entertainment and more.

Search Retargeting works because it allows you to target people who actually want to buy your product rather than focusing on a single demographic or geographic area.

You may have great SEO and search ads, but there is no way to guarantee that someone will click on your links. With Search Retargeting, you can deliver banner ads to anyone who is looking for companies like yours, regardless of whether they clicked your link or not.

This makes Search Retargeting a powerful piece to add into your existing advertising. You’ll be able to target a bigger audience than ever before, but still advertise only to people who are in the market for what you have to sell.

If you have questions about Search Retargeting or other digital advertising campaigns, contact us for a free consultation.

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