Clicks aren’t the only thing to look at in a display campaign
- 13 April 2012
A lot of the time, people focus on the click-through rate of banner ads to measure how successful they are. This is a fine way to get the baseline statistics on how a display campaign is performing, but banner ads offer much more than just ways for people to get to your website.
One of the ways they help is with overall brand recognition. Your display advertisement could be the first time that someone hears about your brand, and even if they don’t click on it, they are still being exposed to your company.
A second way it helps is by bringing a lift to your search engine marketing campaign. Running a display ad campaign with
You can also get a lift in your website conversions through Retargeting. Retargeting displays ads to all the people who have visited your website, keeping you top of mind throughout their researching cycle.
Display and search can combine to make your website a lead-generation machine. If you have