Mobile Advertising is the Fastest-Growing Media Segment

  • 27 February 2012

Total revenue from mobile and social advertising is up to $45.38 billion according to new numbers from PQ Media. That’s up 30.2% from last year, and it’s set to keep increasing.

Mobile advertising and marketing was the fastest growing segment in 2011, growing 53.7% year-over-year to $3.39 billion. Those are some big numbers, and you may be wondering how those huge figures applies to your small business. The reason this matters to small businesses is that those numbers represent the overall trends of the marketing and advertising landscape.

If your ad agency isn’t pushing mobile, then you should ask them why. Mobile is the next big wave, perhaps the biggest since Internet marketing became viable. Take control of your marketing and examine how you will be taking advantage of this growing platform.

If you have questions about mobile advertising or marketing, let us know in the comments.

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