Paid Search Impressions and Clicks Increasing, Cost Decreasing
- 5 April 2012
Paid search spending grew 30.3% year-over-year in the first quarter of 2012, representing the highest growth rate since the last quarter of 2010 (35%).
These numbers come from IgnitonOne, who tracked Internet marketing usage during this time period.
Mobile and tablet paid search also increased, with spending up 221.1% year-over-year, and impressions up 119.9%.
Despite the increased budget spending, cost-per-click didn’t increase, rising just 0.9% year-over-year. Clicks rose 32.5% and click-through rates were up 25.3%.
All these numbers mean good things for small businesses trying to use search marketing. Clicks and click-through rates are rising, and the cost per click isn’t changing at all. This means that businesses are getting more
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