Social Display Spending To Increase in 2012
- 26 March 2012
More and more people are going on social networks. In fact, Facebook wins one in every five page views, and accounts for nine percent of all visits online.
Those are huge numbers, and the steadily increasing amount of people on Facebook, means more advertising dollars will be spent on the social-networking site in 2012.
According to eMarketer, 59% of marketers are planning on increasing social media advertising in 2012, compared to 31% planning on increasing on ad networks and exchanges.
eMarketer also estimates that US online display advertising will grow an astonishing 24.1% this year to $15.4 billion.
This is good news for small businesses everywhere. Social network advertising and display targeting can be narrowed down to pinpoint only those people who might be interested in your product or service.
The Internet gives you the ability to appear larger than you are, and give you advertising scale you might otherwise not be able to afford.
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