What Apple’s New iPad Means For Digital Marketing

  • 9 March 2012

In case you were in Siberia, you probably heard about Apple’s new iPad. It has a better screen, faster processor and a better camera.

All that sounds great if you’re in the market for a new iPad, but those stats should also sound good if you are in digital marketing. The reason is more online traffic. Tablet traffic since December 2011 has increased 50%, and tablet sales are on pace to pass traditional PC sales by 2015.

That means you better be thinking about the tablet space when you plan your advertising. Tablets don’t trigger mobile websites, but tablet users search similarly to mobile users, meaning they take action faster and search more for local businesses.

Data from the same Localeze study I shared a few days ago shows this prominently. Roughly two-thirds of tablet owners use their device at least once a week to search for a local business, making tablet owners more active than in local searches than both mobile phone users and PC/laptop users.

Tablet searchers also purchase more frequently as well. In the study, 86% of respondents said they made a purchase as a result from their most recent tablet-based local search.

So, all in all, tablets are friends of local businesses and marketers. Tablet owners search more and purchase more than other searchers, so it pays to target tablets.

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