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Advertising and the Reticular Activating System

Author: Andrew

Advertising and the Reticular Activating System

Advertising and the Reticular Activating System

  • 7 March 2013

Have you ever learned about something for the first time and then started noticing that very same thing everywhere you went? That's called the Reticular Activating System (RAS) and it helps your brain create connections and makes things easier to remember. One of the most common occurrences of RAS is when you buy a new car. Once you buy that car, you start noticing more cars just like…

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