Search Engine Use Continues to Grow

More than half of adult search engine users make searches at least once a day. That represents a 54% increase from 35% in 2004. This represents a huge increase in the number of people that use search engines to find information.

These numbers come from a new report from the Pew Internet & American Life Project. Search engine use has never been higher. Daily use is highest among 18-29 and 30-49 year-olds (60%), college graduates (70%), and people with household incomes of more than $75k (68%).

Search engines are also seen as reliable sources of information, while almost three-quarters of users say that most of the information they find is accurate and trustworthy.

So what does all this mean for small business marketing? Well, it means that if you aren’t in the search results, you need to be. Search engines are being used more frequently than ever to find information, and users see them as a reliable and trustworthy way to find what they’re looking for.

One way to get in the top of the search results is with search targeting. Also known as paid search, search targeting gets your ads into the top of the search results page, resulting in increased visibility and clicks.

Another way to show up in search results is to optimize your Google Places page. Create a unique Google Places page that provides information for people to find your business.

Another way to get better results in the local search rankings is to use a business directory service to get more citations of your business. A service such as Local AdsUpNow gets your business listed in almost 150 directories, giving your business increased presence and authority in Google’s eyes.

It’s not too late to get in the search results. Contact us today to get started with search targeting or Google Places Optimization.

3 things to help you optimize for local search

Local search is everywhere. Think about how many times you search for something nearby. By 2015, 30 percent of all searches will be local. Compare that with 12 percent in 2009.

One of the reasons for this growth is the emergence of smartphones. 80 percent of all searches conducted through a smartphone are for local products and services. Local search is ever-changing as the major search engines give more focus in that area, and if you aren’t showing up, you need to.

1. SEO your website.
Make sure your website is search engine optimized (SEO). This means targeting certain keywords on your website, and targeting long-tail, geo-specific keywords such as “Chicago pizza in Seattle”.

2. Set up your profiles
Sign up for several business directories and Google Places. The more directories you’re in, the better, as your business is seen as more credible by Google. To get listed automatically in more than 100 directories, check out Business Listings at Local AdsUpNow. Local AdsUpNow is a service that automatically submits your business information to almost 150 directories and more than 25 mobile networks.

3. Encourage customer reviews
Encouraging your customers to review your business on places like Google and Yelp can be a great tool to help bring more business. Studies show that people are more likely to visit a business if it’s been recommended by a peer, so having your customers rate your business is essential to bringing in more sales and new customers.

So there you have it. By following these steps, you can start to optimize your online presence to come up higher in the rankings. You will not only increase sales, but your business will be more respected by Google, so it’ll have better rankings in the search results.

For more tips on digital Marketing, check out our website. We’re a Seattle ad agency specializing in digital advertising and marketing.

Have any more questions about local SEO? Let us know in the comments.

An infographic On the History of Google Places

Fellow Local Search Marketer David Mihm put together an infographic showing the history of Google Places changes over the last few years.

If nothing else, this graph shows the importance of diligence when creating a Google Places listing. It’s not something that you can just set up and forget about – it requires maintenance.

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