In a new report from research firm BIA/Kelsey, it projected that local online and mobile advertising will grow at an annual rate of 12.7%. These numbers show substantial lift compared with the $21.2B spent in 2011, but still pale in comparison to traditional advertising spend. Traditional Spend was $111.5B in 2011, but is only projected to grow to $112.7B. Those are essentially flat numbers, meaning not…
And How to Fix Them Fast!