Search Engine Optimization (SEO) is not a one-time event where a computer geek comes in and rewrites a few lines of code on your website, even though that may need to be done. SEO is more about content, relevance, vision and hard work.
SEO is simply the efforts put forth for organic search results in your market(s); it is the
Find the help you need to shape the vision necessary to slowly and consistently drive your business to the top of the pile for your market. Bring in a hired gun that sees more of the Internet than you do. You may want to consider a copywriter as well.
As you go along, you’ll find that leaving lots and lots of content on the Internet will help your company website find its way higher on the search engines.