Infographic on the importance of SMS messaging

So we’ve already explained to you the importance of doing a Text Campaign for your business, but texting has a broader reach than use in mobile marketing. As the number one data service in the world, it is helping developing countries buy and sell things easier and safer.

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Some Stats about Texting

OMG! News flash! Texting is huge!

If I told you that you need to start an SMS campaign for your business, would you believe me? You might disagree. You might say “No, texting is just a fad,” or “No one uses texting to stay in contact with their customers.” Well, I hate to break it to you, but you’re mistaken. Texting today is more important than email.

Texting is the most used data service in the world. Yup, that’s right. It’s used more than email, telephone calls and mail. There are more texts sent per year than there are people in the world. Texting is a huge communication medium, and it’s not going away anytime soon.

Not sure what an SMS campaign is? Check out our post on SMS Basics

Since 2009, voice minute usage on cell phones decreased 12 percent, but texting rose 40 percent. Texting is the way your customers interact with each other, so shouldn’t you interact with them in a way that they’re familiar with?

Phone use by gender

A this point you might be thinking “Sure, young people text, but they have no money. I want to market to customers over 35.” Well I have good news; the older generations are the fastest growing segments for sending and receiving text messages. In fact, adults ages 35-55 send and receive on average 1,143 messages per month.

Text Messaging is Increasing

Text campaigns are an easy way to send specials and deals to your customer base, helping you increase your presence and increase mindshare.

At AdsUpNow, we make SMS campaigns easy and rewarding. Contact us today and we’ll get started on a custom-made texting campaign that is sure to connect you with your customers and bring increased revenue to your business.

What is an SMS Campaign and Why Do I Want One?

What is an SMS Campaign?

I’m glad you asked. An SMS campaign is a form of marketing that allows you to interact with your customers via text. It’s similar to an email campaign, but is faster and easier to create since it requires no creative other than an initial campaign to get your customers’ numbers, and your 160 character message.

What happens is this:

  1. We set up your SMS shortcode and keyword. For example, if you owned a pizza place it might be PIZZA at 96000. This is basically your business’ texting phone number. That way, if your customer texts PIZZA to 96000, they’ll be included in your texting database, and be eligible for future promotions.
  2. We create a campaign to get your customers to sign up for text alerts. We might say “Text PIZZA to 96000 and receive exclusive discounts!” This way, you can use your existing advertising to market your SMS campaign, increasing the number of sign-ups.
  3. We send out updates. We’ll manage your entire customer base and send out the message for you. All you have to do is think of the promotion you want to do.

Why do I want one?

Someone probably told you 15 years ago that you need to be collecting email addresses of your customers so you can communicate with your client base. You might not have listened. Now, I’m here to tell you that getting your customer’s phone numbers is arguably more important than getting email addresses.

SMS campaigns have extremely high open and opt-in rates, and help you reach a broad customers base. Not everyone has a smartphone, but virtually everyone has a phone with texting capabilities.

SMS campaign opt-in numbers

Also, SMS Messages have a 95 percent open rate, compared to just 11 percent for email marketing messages. This means you can be sure your message doesn’t get lost or ignored.

Our phone is the most intimate form of technology we have. It’s always with us, allowing you to offer the right deal to the right person at the right time. SMS campaigns are an easy way to increase communication and develop a strategy to reach more customers than you ever have before.

Still not convinced? Check out our posts here and here for more stats about the importance and relevance of doing an SMS campaign.

Contact us today and we’ll give you a free consultation for an SMS campaign of your own.