Top Platforms for Apartment Video Advertising in 2025

In today’s crowded apartment market, capturing the attention of prospective renters is more challenging than ever. As competition continues to intensify and consumer preferences shift, video advertising has become an essential tool for building brand awareness, driving leads, and ultimately, growing occupancy. In this blog, we’ll explore emerging trends for 2025 and expert insights from Brandy Meyers, Regional Director of Account Management at Conversion Logix, to pinpoint high-impact strategies for growing your occupancy with video.

YouTube: A Powerhouse for Driving Conversions

High Reach and Robust Targeting

YouTube, as the second most visited website globally, offers unparalleled reach and targeting capabilities, making it a crucial tool for apartment video advertising. “Targeting in YouTube can be very robust.” shares Brandy, “For example, a new luxury apartment community can target local apartment seekers interested in luxury brands, implement income bid modifiers to get in front of qualified prospects, and even use advanced keyword targeting to focus on specific floorplans.”

Why This Works:

• Wide Reach: YouTube delivers a high volume of impressions and reaches a large, diverse audience.
• Effective Targeting: With capabilities like income-based bid modifiers and advanced keyword targeting, you can fine-tune campaigns to reach qualified leads.

“Adding YouTube video campaigns consistently drives the highest traffic for our clients, often surpassing direct and organic search sources,” says Brandy. These campaigns not only generate clicks but also boost website conversions, making YouTube a top-performing channel for multifamily advertising. 

Pro-Tip: Highlight Your Property’s Unique Features & Available Floorplans 

Leverage YouTube’s targeting capabilities by creating video ads that highlight a specific floorplan or unique features of your apartment community. Showcasing your apartment’s unique attributes and value proposition is vital to creating ads that differentiate your property in a crowded market. By using precise keyword targeting related to your property type, you can ensure that your ad reaches the most relevant audience.

While YouTube excels at driving conversions, TikTok opens the door to building brand awareness among the next generation of renters.

TikTok: Building Brand Awareness Among Younger Audiences

The Power of Authenticity on TikTok

TikTok has rapidly become an influential platform for multifamily marketers, especially those aiming to engage younger demographics such as students and young professionals. While it may not always drive immediate ad clicks, TikTok excels at building brand awareness and fostering long-term brand engagement.

Why This Works:

• Algorithm Learning: TikTok’s algorithm optimizes over time to deliver your content to the most relevant audience.
• Massive Reach: The TikTok ad platform can provide apartments with a quick way to get in front of tens of thousands of local renters in the market for an apartment.
• Authenticity Resonates: Younger audiences favor authentic, organic-style content over polished productions, making TikTok an ideal platform for sharing budget-friendly content.

“While last-click conversions from TikTok may be rare, we consistently see increases in organic and direct traffic due to the strong brand recall it creates,” notes Brandy.

Pro-Tip: Repurpose Community Content

Repurposing organic video content from your on-site teams can be a great way to connect with younger renters. “Younger generations appreciate authenticity, so repurposing “day in the life” reels onsite teams create is an effective way to drive exposure, particularly for lease-ups.” shares Brandy. Check out the results one of our student housing clients saw when they leveraged this type of content as a TikTok ad.

How to Measure Success in Your Video Ad Campaigns

Understanding the Leasing Funnel Impact

Tracking the performance of video ads goes beyond simple click-through rates. To truly understand their impact, you need to analyze the entire leasing funnel—from website traffic to final conversions. Increases in brand-related searches, new website users, and engagement rates are all indicators of a successful video advertising strategy.

Metrics to Monitor:

• Video Views and Watch Time: Tracking how many people watch your video ad and for how long can give you an idea of how effective a video ad campaign is at maintaining the target audience’s attention.
• Brand Keyword Searches: A rise in searches for your brand can be a strong indicator of increased awareness from high-reach video campaigns.
• Website Engagement: Track key conversion activities like calls, tours, and form submissions to measure the impact on leasing. Our team leverages our own custom conversion attribution tracking in our new operating system, CLiQ, and pairs video campaigns with lead generation strategies on the website to build the lead generation needed to measure and drive engagement during a video ad campaign.
• Organic and Direct Traffic: Significant lifts in these traffic sources often point to the success of your video campaigns in building brand recall.

“After adding a video element to campaigns, we frequently see month-over-month increases in key website events such as tours and form submissions,” explains Brandy. Monitoring these metrics ensures that your campaigns are driving the desired results throughout the leasing funnel.

Pro-Tip: Optimize for Multiple Platforms

Maximize your video content by repurposing it across various platforms. For instance, the videos created for YouTube ads can also be used on other social media pages, your website, or even in email campaigns to drive further engagement.

Getting Started with Video Campaigns for Multifamily Properties

“You don’t need a professionally produced video to reap the benefits of this strategy,” says Brandy. “Budget-friendly videos created from still images can be just as impactful. Adding video, in general, can provide your prospects with the ability to see more of the community and imagine what it’s like to live there. It’s been proven time and time again that video boosts brand recall, leading to a lift in your entire marketing strategy.”

If you want to use video but are unsure where to start, consider repurposing existing assets like virtual tours, renderings, photos, neighborhood images, or even user-generated content to create impactful campaigns.  

Work With Experts

Amplify your 2025 advertising strategy with video. Schedule a call to learn how we can help you craft video campaigns that drive traffic, build brand awareness, and increase conversions.

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