Webinars

Build It (Smart) and They Will Convert: Lead Generation Strategies That Work

Keep your pipeline growing with smart lead strategies that make the most of your marketing budget. Learn how to attract, nurture, and convert leads in this session, with valuable insights and effective tactics to boost lead generation and make better data-driven decisions.

The Do’s and Don’ts of Marketing Automation for Seniors Housing

Conversion Logix® joined senior housing experts — John Greaves, President and Owner of Next Step Sales Management, and Allison L. Singler, EVP of Sales and Marketing at Edison Equity Residential — to explore the state of marketing automation and AI in senior living and best practices for implementing it in your organization.

Future-Proof Your Occupancy

Jen Lovely and Jeff Gronemeyer meet with Senior Living Foresight to share strategies for future-proofing senior living communities.

The Future of Multifamily Advertising is Here: How Automation is Transforming Housing

Learn how to prepare your organization for advances in marketing automation, real-time ad updates, and personalization.

Take 5: Actionable Solutions to Current Challenges in Senior Living

Jen Lovely and Erik Erwin join Argentum’s Take 5 webinar to tell three stories highlighting creative approaches to solving senior living marketing challenges.

A Marketer, an Operator, and a Senior Walk into a Webinar

Conversion Logix® teams up with Christy Van Der Westhuizen and Julie Podewitz to listen to first-hand accounts of why seniors are reluctant to move into senior living and how marketers and operators can overcome these objections.

5 Lessons We Learned To Attract Residents

Struggled to spark interest in your community? Seasoned senior living experts share the digital marketing lessons that helped them keep communities at peak occupancy.

Capture and Unlock Lead Data to Maximize Your ROI

Jen Lovely and John Greaves share their top strategies for converting anonymous senior living web traffic into pre-qualified leads.

The Rise of TikTok: How Student Housing Can Generate Leases with TikTok

Student housing and multifamily marketers have an enormous opportunity to leverage TikTok to extend their reach and increase brand awareness. Join the president of Conversion Logix® and Redstone Residential to learn how to incorporate TikTok into your marketing strategy.

Senior Living Budget Season: Strategies to Maximize Your Digital Marketing

Watch a dynamic roundtable of senior living marketing experts discuss this year’s best-performing digital marketing strategies and how to plan your marketing campaigns to save you from the gut-wrenching feeling of wondering if your investments are generating leasing results.

Multifamily Housing Budget Season: Spreadsheets, Calculators, and Stress

Create a digital marketing budget that delivers leads, appointments, and leases to your community while maximizing your ROI. Watch three multifamily marketing experts share insights and strategies to craft the ultimate budget.

COVID-19: The Initial Impact on Marketing

COVID-19 impacted consumer behavior and marketing performance in the residential industry. Discover the marketing ramifications of COVID-19 and learn how to adapt.

Moving Your Leasing Team Online

Prospects are not visiting communities during COVID-19, they are visiting your website. Learn how to take your leasing experience digital, from initial conversation to lease.

COVID-19 Email Strategies

Email performance is exceling during the health crisis. Uncover email strategies that top-performing communities are using during COVID-19.

Lead Gen + Digital Marketing Attribution

Online leads are more important than ever. Learn how to generate up to 82% more website leads and see the journey your leads take before converting and signing a lease.

Optimizing Your Google Business Profile

Google Business Profiles (formerly known as Google My Business listings) are your path to the top of organic Google search results. Learn how your community can beat out local search competition with these GBP strategies.

Social Advertising During COVID-19

Facebook, Instagram, and YouTube ad performance are experiencing record growth. Discover how to create a lead-driven social strategy, fit for your community.

Retargeting + Lead Nurturing

Apartment seekers have a long journey to leasing. Learn how you can keep prospects warm and sign more leases with multifamily retargeting and nurture strategies.

Full-Funnel YouTube Strategies with Google

YouTube ads generate leads and leases at each stage of a prospects leasing journey. Uncover the right ad format, audiences, and bidding strategy to meet your goals.

Summer Leasing Trends During COVID-19

COVID-19 changed seasonal performance in the multifamily industry. See which channels are driving the most results and create a COVID-19 summer strategy.

Live Chat vs. Chat Bots

Your prospects expect instant answers. Learn how many leases communities lose to slow response times and uncover the right chat solution for your website.

Fall 2020 Marketing Panel

Jessica Hyatt and Melissa Ryan from Greystar, Amanda Warren from Merrill Gardens, and the Conversion Logix® team discuss COVID marketing challenges and strategies for fall 2020.

Apartment Search Trends: Fall 2020

Discover how online search behavior has changed during the pandemic and what you can do to optimize your search marketing strategy this fall.

Winter Marketing Panel

Multifamily and senior living marketing leaders share winter marketing strategies during COVID and their approach to planning for Spring 2021.

Marketing Academy: Applying Your Analytics

Take a guided tour through Google’s new analytics platform, GA4 alongside the Conversion Logix® team and Google representative, Nick Danford.

Apartment Marketing Strategies for Spring 2021

Video Advertising Opportunities in 2021

Lease-Up Marketing Strategies for 2021

Harness the Power of Facebook Advertising

Getting To Yes: How Top Operators Avoid Leasing Mistakes