Conversion Logix Introduces New Ad Automation Updates

Busy marketing leaders need help keeping up with constantly changing pricing, promotions, and ad optimization. With tight budgets and staffing shortages, marketers must leverage the power of strategic automation to stay ahead of the competition.

Today, we are excited to announce the launch of several enhancements to our Ad Automation platform. These new features leverage automation to improve our client’s ability to make campaign changes faster and scale ad management, unlocking new opportunities to increase performance and deliver personalized messaging to prospects.

Dynamic Pricing Gets an Upgrade

The ability to incorporate up-to-date pricing in Google Ads can have a profound impact on your campaign results. By including pricing in ads, you can pre-qualify prospects and ensure your ad dollars are spent on clicks from informed, self-qualified renters.

Previously, ad extensions were the most reliable way to scale the incorporation of pricing across a comprehensive ad campaign. However, communities with less than three floor plans to highlight and limited budgets were unable to take advantage of these benefits.

With our new automated Dynamic Pricing, our team can sync pricing data daily from the top multifamily CRM providers regardless of floor plan options or budgets to ensure ad headlines include up-to-date pricing.

Concession Automation Expands to New Channels

It’s now easier than ever to manage changes to promotions across your portfolio. With Concession Automation, our team is automatically notified to update your ads when offers change within your Apartments.com listings. In the past, these updates were only used to revise offers across Paid Search campaigns.

Our Concession Automation service has extended beyond Paid Search to include ad updates across Display, Meta, Instagram, Google Business Profile Accelerator, and Spotlight users in The Conversion Cloud®. This means once a concession update occurs, it automatically updates all ads, ensuring promotions enter the market faster and with greater visibility.

Clients who’ve enabled instant updates (no proofing) have experienced accelerated concession updates from a three-business-day turnaround to less than one business day across more channels. For clients with requested proofing, changes happen within one business day of approval.

RentCafe, Welcome Home, and REBA Users Can Now Access Ad Automation

We’ve recently made our ad automation service available to users across three additional CRM and Business Intelligence providers. Now, RentCafe, Welcome Home, REBA, Entrata, Yardi, and RealPage users can fill vacancies faster without constantly monitoring offers, pricing, and availability changes across their properties.

Get Started With Automation

Visit our Ad Automation page or schedule a call to learn how we can scale your marketing while saving you time.

Ready to integrate your CRM with Conversion Logix and opt-in to Ad Automation? Contact your account manager today to get started.

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