A New Era of Intelligent Marketing Is Here With CLiQ

As a marketing leader overseeing a real estate portfolio, you know that managing complex advertising strategies, tracking performance metrics, and justifying budgets to stakeholders is no easy task. The increasing complexity of modern marketing means more channels, more data, and more pressure to show results.

That’s why we’re excited to introduce Conversion Logix iQ (CLiQ), a new marketing operating system designed to help multifamily and senior living marketing leaders centralize and automate their campaign management, uncover hidden marketing insights, and make data-driven decisions with ease.
In short, CLiQ gives you Portfolio Peace of Mind.

A Powerful Marketing Operating System

CLiQ is a game-changing marketing operating system designed to solve today’s most pressing marketing challenges.

“With CLiQ, we’re addressing the biggest pain points marketing leaders face today,” states Andrew Cederlind, President of Conversion Logix. “It’s not just about simplifying complex marketing processes; it’s about giving marketers the tools they need to make smarter decisions faster. CLiQ centralizes campaign management and delivers advanced attribution reporting you won’t find anywhere else.”

Unlike other multifamily marketing operating systems, CLiQ leverages unparalleled industry-specific advertising expertise and proprietary lead attribution data to provide campaign insights that outperform market standards, ensuring that every dollar spent drives maximum leasing velocity. 

Let’s dive into the key features that make CLiQ a powerful marketing solution for multifamily and senior living leaders.

A Unified Platform for Action, Analysis, and Optimization

Centralize and Automate Your Campaign Management

Whether you oversee five properties or 500, CLiQ allows you to review and manage campaign updates from one place.

From making ad adjustments to managing website applications, CLiQ’s streamlined interface lets you:

• Refresh ad creative: Submit ad requests that automatically notify your Conversion Logix account team to make adjustments.
• Proof and edit ads quickly: Cut down on back-and-forth emails by reviewing and editing ads in one streamlined interface.
• Customize lead applications: Seamlessly toggle Conversion CloudⓇ applications on or off to ensure you’re running the most relevant messaging for each campaign.  
• Track billing and payments: View billing details and manage payments directly from the dashboard.
• Automate ad updates: Integrate your property CRM and Apartments.com listings to automatically update ads based on floorplan availability or pricing changes.

This level of automation means you spend less time on administrative tasks and more time optimizing your marketing strategies.

Uncover Unique Attribution Insights You Won’t See in Google Analytics

One of the most exciting features of CLiQ is its Unified Attribution reporting, which provides visibility into how prospects engage with your marketing efforts across the entire customer journey—not just the first or last touch. This new feature will be rolled out to CLiQ users throughout Q4 2024. This allows you to finally see how brand awareness efforts contribute to leasing results, something traditional tools like Google Analytics fail to accurately capture.

“Our Unified Attribution model goes beyond the limitations of first and last-touch models,” says Martin Stein, Chief Analytics Officer at Conversion Logix. “By combining impression and click data with advanced customer journey modeling, we can more accurately credit the channels that drive leasing activity, helping you allocate your budget more efficiently.”

Additionally, CLiQ’s benchmark reporting feature compares your ad KPIs to other properties within our client base, giving you a clear view of your campaigns’ performance. To simplify analysis, CLiQ also provides AI-generated report summaries that highlight the key metrics and trends you need to focus on.

Optimize Performance Across Your Portfolio

Getting the most out of your advertising budget has never been easier. CLiQ helps you reach occupancy faster by leveraging both AI and human expertise to make real-time campaign adjustments that maximize performance.

“CLiQ is designed to enhance human decision-making rather than replace it,” says Stein.
“The platform combines automation, AI, and expert human insights, allowing marketers to scale their operations efficiently while maintaining human oversight.”

A Future-Ready Platform

CLiQ is not just built for today’s challenges but designed with the future in mind. With our two new AI feature releases, Predictive Leasing and Budget Optimizer, set to launch in 2025, you’ll soon have even more tools to forecast leasing trends and optimize budgets across your portfolio. These features will use AI to predict leasing outcomes based on your marketing spend, helping you fine-tune your strategies and achieve leasing goals with even greater precision.

Ready to Take Your Campaigns to the Next Level With CLiQ?

Schedule a call or reach out to your Conversion Logix account manager today to learn how CLiQ can transform your marketing strategy.

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