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Is mobile usage killing the internet cookie?

Category: Digital Marketing

Is mobile usage killing the internet cookie?

Is mobile usage killing the internet cookie?

  • 26 March 2018

With the rapid increase of mobile device usage, there is quickly becoming a shift in how digital advertising is being conducted. Digital advertising has been strongly reliant on “internet cookies” in the past, but the future seems to hold a different path for the industry. History of the Internet Cookie Going back before the inception of digital advertising, a Netscape programmer named Lou Montulli created the…

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