Voice Search Marketing Strategies for Apartments

voice search for apartments

The biggest tech companies in the world are in an arms race over voice technology. Amazon, Google, Apple, Microsoft, have all made an investment in voice assistant software and products. The rise in voice search technology has stirred interest and excitement in the apartment industry. As smart home tech continues to grow, strategies for how communities can take advantage of this technology to reach prospects have been top-of-mind for marketers this year. So what do you need to know about voice search and the role it plays in apartment marketing?

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Drive Local Traffic to Your Business With Google My Business Posts

Google My Business listings are one of the most effective ways for businesses to be discovered and engaged with on Google. We’ve marketed thousands of clients nationwide from apartment communities, senior living communities, auto dealerships, hotels and hospitals, and have seen first-hand how effective GMB listings are for local businesses.

Across a sample of 409 clients, we found that 28% of their website sessions came from GMB listings. These listings don’t only deliver more traffic than the typical organic search listings, they also deliver higher quality traffic. Website sessions coming from Google My Business listings convert 29% more than the average traffic source.

Google gives businesses plenty of opportunities to promote their company and improve their Google Business profile, but most local businesses don’t take advantage of them or don’t know they exist. In this blog post, we’ll explain how Google determines which listing to show to searchers, how you can use GMB posts to drive local search traffic to your website, and how you can use GMB to convert searchers into leads.

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How to Protect Your Apartment Community From Brandjacking

BrandJacking

Is your brand working against you in the search engine? When your prospects search for you by name, are you the first brand they see? If you aren’t the number one listing for your community’s brand you might just have a brandjacking problem. You wouldn’t be the first community to experience this, even marketing agencies like us experience brandjacking attempts. We know being brand jacked can be a frustrating experience, but rest assured, it’s a battle you can win. By the end of this article, you’ll know how to overcome brand jackers and reclaim your rightful place in the search engine.

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Google Ads Now Tracks Store Visits

Google store visits

If you own or operate a location-based business, you’ve likely dreamed of the day you can attribute marketing dollars to real-life foot traffic. Google started working on making this dream a reality in 2014, but the feature only rolled out to a limited group of high traffic companies. Over the last few months, Google started making a larger feature roll out to small businesses and enterprises. Advertisers can now track the campaigns, keywords, and devices that lead to store visits in Google’s ad platform. Up until this point, advertisers have been able to attribute ad campaign success in Google Ads through website traffic, website events, online purchases, and phone calls. While these metrics do a great job of measuring the intent of searchers to visit a location, store visits allow businesses to see how this online intent actually translates to foot traffic.

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Search Marketing Strategies for Student Housing

Do you know what students type into Google when they search for an apartment? Do you know why some student housing ads get more clicks and impressions than others?

Most multifamily professionals know search marketing is an important component of a student housing marketing campaign, but they don’t know how student housing search marketing campaigns differ from general apartment search marketing campaigns, or what communities can do to stand out from others in the search engine.

By the end of this article, you won’t be like most multifamily housing professionals. You will have a better idea of how students search for apartments and what types of search ads they click on. You will know why some student housing search campaigns perform better than others and how your student housing community can use paid search campaigns to generate more traffic.

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Apartment SEO vs. SEM in 2019

If you took a sneak peek into thousands of apartment websites’ analytics accounts you might find that they tell a similar story. Most of their website traffic is coming from Google. Google is arguably the most important marketing channel for apartment marketers today, but it’s also one of the most difficult to compete in.

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Six Strategies for Writing Compelling Ad Copy

Pay Per ClickPay-per-click (PPC) ads allow you to create highly targeted advertising campaigns in an effort to reach your most valuable customers online. These paid search ads get your message in front of the right customers at the very top of search engine results pages.

When a potential customer enters a search query and your ad appears, it may be the first time they see or hear about your brand. Make a great first impression by crafting ad copy that introduces your offer to a customer, but also compels them to visit your website. Capturing their attention, enticing them with your offer, and providing them with the necessary steps to convert all begins with your ad copy. By following these six tried-and-true tactics, you can write great copy that compels your audience to click: 

  1. Be Relevant: Relevancy begins with an optimized campaign that delivers your message to the right audience. However, your ad copy is also critical in gaining relevance with potential customers. Your ad should match the keyword theme in its corresponding ad group and the copy you’re using should match the landing page users are directed to after clicking an ad. The more your ad matches the searcher’s intent, the more likely they are to click through to your website.
  1. Keep it concise: With character limits in ad headlines and descriptions, you don’t have much room for wordy messaging. Be concise and to the point. Stick to your message and don’t try to cover too much information in one ad.
  1. Share Your Unique Value: After grabbing the searcher’s attention with the headline, share something that makes you stand out from the competition. Why should the potential customer buy your product or use your service? Include promotions, exclusive offers, or other competitive differentiators to encourage users to click.
  1. Guide with a call-to-action:Tell the user what you want them to do after getting to your site with a call-to-action that drives click-through and conversion rates. Using phrases like, “buy now” or “contact us” will help guide your visitors to complete the action you want after getting to your site.
  1. Enable Ad Extensions: Your headlines are the most important part of your text ads. Ad extensions complement the headlines and improve overall click-through rate. Extensions like sitelinks, call or location extensions, and user reviews/ratings provide relevant messaging that gives searchers more information about your business.
  1. Test and Refine: Writing great ad copy that resonates with your audience doesn’t always happen on your first try. Implement ad tests so you can see what works and what doesn’t with your customers. Continue to test to discover what motivates searchers to act.

Need help creating and implementing your PPC campaign? Contact us today and we’ll help you deliver your compelling message to your target audience.