Search Marketing Strategies for Student Housing

Do you know what students type into Google when they search for an apartment? Do you know why some student housing ads get more clicks and impressions than others?

Most multifamily professionals know search marketing is an important component of a student housing marketing campaign, but they don’t know how student housing search marketing campaigns differ from general apartment search marketing campaigns, or what communities can do to stand out from others in the search engine.

By the end of this article, you won’t be like most multifamily housing professionals. You will have a better idea of how students search for apartments and what types of search ads they click on. You will know why some student housing search campaigns perform better than others and how your student housing community can use paid search campaigns to generate more traffic.

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What Student Housing Needs to Know About Gen Z

student housing gen z

As technology evolves, behavior evolves with it. The multifamily industry has been keeping tabs on the millennial generation in recent years as they enter the workforce, rent homes, and build families. While most of the multifamily housing industry has limited exposure to the upcoming Gen Z generation, student housing properties are staring at a new target market. Are the behavior patterns really that different between teenagers born in Gen Z and Gen Z/Millennials in their early 20s?

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Apartment SEO vs. SEM in 2019

If you took a sneak peek into thousands of apartment websites’ analytics accounts you might find that they tell a similar story. Most of their website traffic is coming from Google. Google is arguably the most important marketing channel for apartment marketers today, but it’s also one of the most difficult to compete in.

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Luxury Apartment Marketing Guide

Luxury Apartment Marketing

The national apartment market is predicted to grow by over 450,000 units in 2019. According to Fannie Mae’s Director of Economics & Multifamily Research, this will be one of the largest supply increases in the past decade. Most of this growth will be concentrated in ten metros, and as many of you have might guessed, most of this new supply will be for luxury Class A units. (Multifamily Executive)

The industry trend towards new luxury development has been going on for years.

In 2012, only half of all new apartment builds were considered high-end. In 2017, 79% of all new multifamily construction were luxury builds (Yardi Matrix). 

A recent Bloomberg article aptly described the situation, “Tenants are gaining the upper hand in urban centers across the U.S. as new amenity-rich apartment buildings, constructed in response to big rent gains in previous years, are forced to fight for customers.” 

Luxury communities are competing against more properties than ever for a small, high end portion of the rental market.

If you’re in charge of marketing a luxury community, you might be feeling the affects of this increase in supply. Now more than ever, luxury communities need to take a strategic approach to their marketing efforts.  As a leading multifamily marketing agency, we’ve developed and executed successful apartment marketing strategies for many luxury communities. In this guide, we share ideas, advice, and observations from experts throughout our agency to give you our best insights into how to successfully market a luxury community.

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Pet-Friendly Apartment Marketing Ideas

pet friendly apartment marketing ideas

The American Pet Products Association’s 2017-2018 National Pet Owners Survey found that 68% of U.S. households own a pet. Last year, RentPath revealed research claiming that 66% of renters are pet owners. In an effort to cater to this growing renter base, many communities have adopted pet-friendly pet policies. Most of these policies allow renters to have up to two pets and they require additional pet rent and a pet deposit. 

While much of the pet market is pet-tolerant, not as many communities encompass the true definition of pet-friendly. If your community embraces this pet demographic, there are many ways you can signal to pet owners that your community is a good fit for them. Here are some pet-friendly apartment marketing ideas your community can use to get the attention of pet owners.

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What Apartment Communities Should Know About Live Chat

If it’s your job to evaluate marketing solutions for apartment communities then you know first hand how overwhelming the process of sifting through different marketing strategies and technology can be. People in our industry are constantly mentioning shiny new tools and processes to improve marketing efforts. It can be tough to determine which strategies are worth trying and which aren’t quite right for your community or apartment portfolio.

We also know that when some of you hear the words “live chat”, you may be thinking “Great, another shiny new marketing tool I have to evaluate”.

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Rebranding Your Apartment Community Online

Rebranding a community can be a massive undertaking, however, it can provide your community with a clean slate and open up the metaphorical doors of marketing options for your community. In an era where your online reputation is more critical than ever, communities need to be strategic about the choices they make as it pertains to rebranding.  

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10 Step Guide to Marketing Lease-Ups

Lease Ups

“Build it and they will come” isn’t the makings of a great lease-up marketing strategy. In today’s modern multifamily landscape, you need to have an online presence. Established communities benefit from better search rankings, reviews, real imagery and a social media presence. In this ten step guide, we cover the steps your community can take to establish an online presence and compete with established communities to generate leads and achieve sustainability.

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How to Improve Your Resident Retention Rates

Resident Retention

Resident turnover costs apartment communities on average $4,000* for every tenant that leaves. Multiply this by five or ten residents and your community could be losing $20,000-40,000 due to resident turnover. Vacancy loss, an increase in maintenance costs, new tenant acquisition costs, and leasing staff costs all contribute to the expense your community will incur if you don’t have a strategy in place to improve your resident retention rates.

So how can your community improve resident retention?

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Should I Use Social Media Advertising?

Social Media Advertising

The social media landscape is vast and ever-changing but a few key players continue to hold a majority of the market share. In 2018, most people aren’t asking the question “Should I be using social media?” but rather “How should I be using social media?” and “Is it worth it to pay for social media advertising?”.  These are the three social platforms that outperform the rest and how you can utilize them to help grow your brand.

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