Pet-Friendly Apartment Marketing Ideas

pet friendly apartment marketing ideas

Are you making sure all of your residents are happy? By all residents, we mean the furry-legged ones too.

Last year, RentPath revealed that 66% of renters are pet owners. In an effort to cater to this growing renter base, many communities have adopted pet-friendly pet policies. Most of these policies allow renters to have up to two pets and they require additional pet rent and a pet deposit.

While much of the pet market is pet-tolerant, not as many communities encompass the true definition of pet-friendly. If your community embraces this pet demographic, there are many ways you can signal to pet owners that your community is a good fit for them. Here are some pet-friendly apartment marketing ideas your community can use to get the attention of pet owners.

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What Apartment Communities Should Know About Live Chat

If it’s your job to evaluate marketing solutions for apartment communities then you know first hand how overwhelming the process of sifting through different marketing strategies and technology can be. People in our industry are constantly mentioning shiny new tools and processes to improve marketing efforts. It can be tough to determine which strategies are worth trying and which aren’t quite right for your community or apartment portfolio.

We also know that when some of you hear the words “live chat”, you may be thinking “Great, another shiny new marketing tool I have to evaluate”.

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Rebranding Your Apartment Community Online

Rebranding a community can be a massive undertaking, however, it can provide your community with a clean slate and open up the metaphorical doors of marketing options for your community. In an era where your online reputation is more critical than ever, communities need to be strategic about the choices they make as it pertains to rebranding.  

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10 Step Guide to Marketing Lease-Ups

Lease Ups

“Build it and they will come” isn’t the makings of a great lease-up marketing strategy. In today’s modern multifamily landscape, you need to have an online presence. Established communities benefit from better search rankings, reviews, real imagery and a social media presence. In this ten step guide, we cover the steps your community can take to establish an online presence and compete with established communities to generate leads and achieve sustainability.

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How to Improve Your Resident Retention Rates

Resident Retention

Resident turnover costs apartment communities on average $4,000* for every tenant that leaves. Multiply this by five or ten residents and your community could be losing $20,000-40,000 due to resident turnover. Vacancy loss, an increase in maintenance costs, new tenant acquisition costs, and leasing staff costs all contribute to the expense your community will incur if you don’t have a strategy in place to improve your resident retention rates.

So how can your community improve resident retention?

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Should I Use Social Media Advertising?

Social Media Advertising

The social media landscape is vast and ever-changing but a few key players continue to hold a majority of the market share. In 2018, most people aren’t asking the question “Should I be using social media?” but rather “How should I be using social media?” and “Is it worth it to pay for social media advertising?”.  These are the three social platforms that outperform the rest and how you can utilize them to help grow your brand.

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Apartment Marketing Strategies to Fill Vacancies Fast

Apartment Marketing Strategies

Most of the apartment marketing ideas you find online won’t generate leads overnight. Showing up at the top of search engines organically and building up a social media following can take a community months, even years to achieve.

With average nationwide apartment rates at $1278, your community stands to lose thousands of dollars for every month units stay vacant.

When apartment communities experience unexpected vacancies, they need proven marketing strategies that can help generate leads within weeks, not months. As a leading digital marketing agency in the multifamily industry, Conversion Logix has garnered a reputation for building effective, high quality, lead generating campaigns faster than our competitors.

So, how do we do it?

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Seasonal Apartment Marketing Guide

How is seasonality affecting your community?

Most rental markets across the country experience some sort of seasonal cycle, but does your community account for it in your marketing plan?

We’ve compiled website traffic from 93 communities who’ve advertised with us for over a year, data from 473 email campaigns and 55,426 live chats to give you an idea of how the digital landscape in the multifamily industry changes on a seasonal basis.

In this guide, we share with you…

  • Our findings on seasonal trends in the apartment industry.
  • A free resource to help you identify the seasonal website traffic patterns unique to your apartment community.
  • Campaigns your community can add to your marketing mix to improve the effectiveness of your marketing in a given season.
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