Innovation. That’s not the word most marketers think of when they hear “Out-of-Home Marketing”. Those old billboards and in-window flyers may seem outdated, and hard to scale. Now, what if I told you that Out-of-Home Marketing has an expected growth rate of 12.6% and can be used to reach your audience in new ways. Welcome to the world of DOOH.
You have an amazing website, you have a great sales team, and you are providing leads with a compelling way to engage with your community online, but your units are still sitting vacant. What’s missing and how do you fix it? It’s at this point in the process that leasing teams turn to internet listing sites to bring in traffic. They look to these listings as a solution to their vacancy problem. After all, this is where people go when they look for an apartment, this must be the best place to get leads, right? So you make sure your community posts listings across popular listing sites and then you wait for the leads to come in the door.
If you’ve tried this and aren’t getting the leads you were hoping for or paid way too much to advertise across these sites without great results, know that listsings aren’t the only way or the best way to target apartment seekers online.
Facebook and Instagram steal a lot of the spotlight in the advertising world. But they aren’t the only powerful players in the advertising game. Google’s social media frontrunner, YouTube is now the most used social media platform in the country. More U.S. adults use YouTube than Facebook, Instagram, Snapchat or Twitter.
They aren’t just watching cat videos all day either. American adults are watching thousands of years of apartment video content. In the past few years, YouTube viewers spent over 7,300 years of watch time on apartment and home tour videos (YouTube Advertising).
We know most U.S adults watch YouTube, and we know that they are watching apartment content, but are they watching ads?
We know that an 80% conversion rate sounds a little far-fetched, but that is the average conversion rate we see across all of our multifamily chat clients. On average, 81% of prospects who engage with our chat team opt into giving our agents their name, phone number, and email.
This shocking conversion rate is actually a 5 percentage point increase from our lead conversion rate from last year (76%). Our team has been generating industry-leading chat conversion rates for years.
While many businesses view chat as a nice extra or a commodity, we know that not all chat is created equal. Read on to find out why live chat is such a powerful platform for lead development and how our team successfully nurtures prospects throughout the leasing process.
College-aged students live on their mobile devices. Most spend their time watching videos and using social networking sites. Student housing communities have a variety of choices when it comes to marketing on social media video sharing platforms. YouTube, Facebook, Instagram, and Snapchat all have a share of this market’s attention.
Each of these platforms has its own purpose and communication style. In this blog post, we show you where your target market is engaging with video content, the opportunities, and limitations that these platforms provide student housing marketers, and strategies for getting the most out of these communication channels.
Do you know what students type into Google when they search for an apartment? Do you know why some student housing ads get more clicks and impressions than others?
Most multifamily professionals know search marketing is an important component of a student housing marketing campaign, but they don’t know how student housing search marketing campaigns differ from general apartment search marketing campaigns, or what communities can do to stand out from others in the search engine.
By the end of this article, you won’t be like most multifamily housing professionals. You will have a better idea of how students search for apartments and what types of search ads they click on. You will know why some student housing search campaigns perform better than others and how your student housing community can use paid search campaigns to generate more traffic.
As technology evolves, behavior evolves with it. The multifamily industry has been keeping tabs on the millennial generation in recent years as they enter the workforce, rent homes, and build families. While most of the multifamily housing industry has limited exposure to the upcoming Gen Z generation, student housing properties are staring at a new target market. Are the behavior patterns really that different between teenagers born in Gen Z and Gen Z/Millennials in their early 20s?
If you took a sneak peek into thousands of apartment websites’ analytics accounts you might find that they tell a similar story. Most of their website traffic is coming from Google. Google is arguably the most important marketing channel for apartment marketers today, but it’s also one of the most difficult to compete in.
The national apartment market is predicted to grow by over 450,000 units in 2019. According to Fannie Mae’s Director of Economics & Multifamily Research, this will be one of the largest supply increases in the past decade. Most of this growth will be concentrated in ten metros, and as many of you have might guessed, most of this new supply will be for luxury Class A units. (Multifamily Executive)
The industry trend towards new luxury development has been going on for years.
In 2012, only half of all new apartment builds were considered high-end. In 2017, 79% of all new multifamily construction were luxury builds (Yardi Matrix).
A recent Bloomberg article aptly described the situation, “Tenants are gaining the upper hand in urban centers across the U.S. as new amenity-rich apartment buildings, constructed in response to big rent gains in previous years, are forced to fight for customers.”
Luxury communities are competing against more properties than ever for a small, high end portion of the rental market.
If you’re in charge of marketing a luxury community, you might be feeling the affects of this increase in supply. Now more than ever, luxury communities need to take a strategic approach to their marketing efforts. As a leading multifamily marketing agency, we’ve developed and executed successful apartment marketing strategies for many luxury communities. In this guide, we share ideas, advice, and observations from experts throughout our agency to give you our best insights into how to successfully market a luxury community.
The American Pet Products Association’s 2017-2018 National Pet Owners Survey found that 68% of U.S. households own a pet. Last year, RentPath revealed research claiming that 66% of renters are pet owners. In an effort to cater to this growing renter base, many communities have adopted pet-friendly pet policies. Most of these policies allow renters to have up to two pets and they require additional pet rent and a pet deposit.
While much of the pet market is pet-tolerant, not as many communities encompass the true definition of pet-friendly. If your community embraces this pet demographic, there are many ways you can signal to pet owners that your community is a good fit for them. Here are some pet-friendly apartment marketing ideas your community can use to get the attention of pet owners.