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Are Marketers Getting Too Personal?

Tag: Personalized Marketing

Are Marketers Getting Too Personal?

Are Marketers Getting Too Personal?

  • 31 May 2019

Personalization is becoming a buzzword in the marketing industry. As organizations gain greater access to data collection and marketing automation tools, they naturally turn towards hyper-targeted marketing strategies in an attempt to better connect with their customers. For many marketers, this unparalleled access to customer information and targeting tools feels like the dawn of the golden age of marketing, but there are consumers on the other…

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