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Protect Your PPC Budget: Avoid Ad Waste With Google’s New Keyword Match Settings

Author: Rebecca Reichert

Protect Your PPC Budget: Avoid Ad Waste With Google’s New Keyword Match Settings

Protect Your PPC Budget: Avoid Ad Waste With Google’s New Keyword Match Settings

  • 17 July 2024

In the dynamic world of digital advertising, keeping up with platform changes is a constant battle. Google's recent changes to keyword match types have introduced new challenges for advertisers, resulting in wasted ad spending on less relevant keywords. At Conversion Logix, we’ve developed sophisticated solutions to combat these changes and ensure our clients' advertising dollars are spent wisely. A Brief History of Keyword Match Types Keyword…

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