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GA4 Essentials: What You Need to Know About GA4 [Updated]

Author: Rebecca Reichert

GA4 Essentials: What You Need to Know About GA4 [Updated]

GA4 Essentials: What You Need to Know About GA4 [Updated]

  • 5 January 2021

Google launched a new version of Google Analytics called GA4. If you’re a new user, your Google Analytics account will be created by default. If you’re an existing user, we recommend keeping your existing profile active and installing GA4 alongside your current profile. In this blog post, we’ll explain how to upgrade your new GA4 property alongside your current Google Analytics account and walk you through…

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