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The Do’s and Don’ts of Marketing Automation for Senior Living Communities

Category: Senior Living

The Do’s and Don’ts of Marketing Automation for Senior Living Communities

The Do’s and Don’ts of Marketing Automation for Senior Living Communities

  • 22 November 2023

Today’s senior living marketing leaders are tasked with maintaining occupancy with tight marketing budgets and small teams in an environment where consumer expectations have become even more complex. Since the pandemic, senior living prospects have started to rely more on online research, requiring operators to develop an omnichannel presence so prospects can contact them across a variety of channels and formats. This means marketing and sales…

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